De Beers #naturalbrilliance

De Beers

As the old adage goes, “diamonds are a girl’s best friend.” And few do diamonds like De Beers. For over a century the company’s stones have been used by master jewellers all over the world. Their creations would go out into the world with no attribution to their source - something I find rather fascinating – until finally in 2001 De Beers Diamond Jewellers was launched. Since then De Beers diamonds have, under their own name at last, adorned the necks, wrists and ears of everyone from Lana Del Rey to Adele, graced countless magazine spreads and no doubt made a lot of loved ones very happy on birthdays or anniversaries. But as fabulous as diamonds undoubtedly are, they do often carry strong connotations of red carpet glamour, black tie dress codes and even flashiness. That’s why I think De Beers latest campaign, #naturalbrilliance is highly interesting, very apt for now and am delighted to be working with them on it.

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Look Du Jour: Purple Reins

purple reins forever 21

What: Purple blouse & shorts from Forever 21′s capsule collection, “Inspired by the Runway”

Where: LFW meetings and presentations in London.


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NYFW SS15: Day 3

NYFW SS15 Ella Catliff

I wore: Markus Lupfer dress, Sophie Hulme bag, Karen Walker glasses & Sophia Webster shoes
Image by The Urban Spotter

NYFW day 3 started with a show I, along with every other attendee was seriously looking forward to, Victoria Beckham. After a leisurely stroll the whole way down Broadway (thankfully the temperature had dropped) I arrived at the truly spectacular venue. Between the magnificent domed ceilings with ornate frescoes and handsome, uniformed waiters proffering silver trays laden with Cipriani’s iced tea served in crystal glasses, it was clear VB was pulling out all the stops this season. Indeed, as she explained in the show notes, with the first Victoria Beckham store opening in London this year she felt it was imperative to focus on the DNA of her brand more than ever.


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