LPA: Tell me a little about yourself. Where did you grow up? Where your family involved in fashion?
CS: I grew up in London – woo! My family is not involved in fashion but they are all creative with motivated minds. ‘Work hard, play hard’ is very much the family motto.
LPA: I was intrigued to hear that you decided to launch your brand while studying in Paris. I started my blog while interning there! What was it about Parisian style that particularly inspired you? How do you feel it compares to London?
CS: I just fell in love with the beauty of Paris. It’s overpopulated with gorgeous woman, carb loaded treats and amazing architecture. As a lover of all three it was kind of hard not to be inspired. London has a great eclectic/rock and roll edge to its style, whereas Paris feels more classic, with neutral tones and clean silhouettes. I have to say, for me the Parisians win every damn time.
LPA: Perhaps a rather simple question, why scarves in particular?
CS: Charlotte Simone is different in that it not only functions as an item of practicality but also a statement of style. I want my scarves to be an accessory that girls will choose to invest in – just as they do jewellery, handbags and shoes.
LPA: On the subject of fur, how do you translate your designs for Summer? Miserable though British weather is, even we can’t wear mink all year round…
CS: I don’t yet do a Spring/Summer line. I do a small capsule line round January to accommodate the gap between my winter sales period.
LPA: In just 18 months you’ve landed over 100 stockists, that’s pretty incredible. Once you’d had the idea of launching Charlotte Simone what were the next steps you took to put your plans into motion?
CS: I luckily had a great team of motivated and talented friends who helped me get all the selling tools together – Then I just got on the road and sold my line from door to door.
LPA: As a 23 year old running a successful business within a hugely competitive industry, do you struggle to strike a work/life balance? I imagine a lot of your friends are just finishing uni…
CS: It is extremely hard – I have surrender myself to the fact that I’m going to have to make some real sacrifices to get to where I want to be. But im fine with that, I really love what I do.
LPA: What is your ultimate aim for Charlotte Simone the brand?
CS: To be recognized as a great scarf designer – an accessory all women would save a dollar for.
Love Ella. X