I seem to be having a bit of a Felder.Felder fest at the moment what with my Elle Style Awards ensemble and now this interview but given that Daniella and Annette are one of the hottest design duo’s in London right now, that’s certainly no bad thing. I caught up with the talented twins to get the inside scoop on their forthcoming collection, style secrets and plans for the future…

Daniella & Annette Felder

LPA: What was the initial inspiration behind your AW12/13 collection?

F.F: We were inspired by Ryan McGinley’s Cave pictures, the Mayan calendar, Kate and Jonnyin the grunge 90′s and the colour Blonde. We wanted to create a visually vibrant collection which at the same time gives a feeling of protection and spontaneity.

LPA: Which other designers do you rate and why?

F.F: Peter Pilotto for their commercial success and for having worked very hard for it, Dominic Jones for his amazing jewellery and being such a cool kid, and Kat Maconie for designing brilliant shoes at an awesome price point.

LPA: Where do you like to shop?

F.F: Village Bicycle in Notting Hill, vintage stores all over the world and organic food stores.

LPA: What’s the most stylish city in the world and why?

F.F: Paris. They have this effortless chic. They don’t try too hard and that’s what makes it so brilliant.

LPA: What do you think is the key to dressing well?

F.F: Mixing it up, breaking the rules and not caring too much. An eye for colour helps.

LPA: What has been your proudest moment in fashion so far?

F.F: Being nominated for the best emerging designer award at the British Fashion Awards and winning the award for best German designer award and the Bunte New Faces Awards in Germany.

LPA: Who, dead or alive, would you most like to see wearing your clothes?

F.F: Janis Joplin, Nico, Edie Sedgqick, Anta Pallenberg, Brigit Bardot, Kate Moss… it’s not one girl, it’s girls with the right attitude.

LPA: What advice would you give to someone trying to establish a career in the fashion industry?

F.F: Don’t listen to too many other people, in the end, nobody cares as much as you do.

LPA: What is your ultimate aim for the Felder.Felder brand?

F.F: To become an international brand with stores, homeware lines and maybe even hotels. Always expect the unexpected!

Love Ella. X