Ella Catliff, Author at La Petite Anglaise - Page 136 of 226

lola&grace on tour…

As those of you who frequent twitter, facebook and fashion blogs may already know, this Summer Swarovski’s hot, new little sister brand lola&grace embarked on a tour of Europe’s coolest cities. So far lola&grace have partied in Berlin and soaked up culture in Prague bloggingtweeting and pinning all the way. Last week they arrived in the Italian fashion capital for a few days of indulging in Milan’s endless gastronimical and sartorial delights. Here are a few choice snaps of their favourite Milanese destinations from the trip…

Naviglio Grande
Resturants, clubs and live music all along the canals, this is probably the liveliest district in Milano.

lola&grace

Wait and See
Via Santa Marta 14, Milano
‘La vita è bella’ is their slogan and this eclectic boutique sells some of the best young brands in Milano.

lola&grace

Pavè
Via Felice Casati 27, Milano.
Stylish and tasty a great place to have a chilled Italian breakfast, check your emails or just hang out till it’s aperitivo time.

lola&grace

Personally these pics leave me green with city break envy and I can imagine they probably have a similar effect on you. If you fancy joining lola&grace at their next oh-so-stylish destination follow the clues on their Facebook page to guess where’s next and maybe win a clued up city break ok your own…

Love Ella. X

Posted on by Ella Catliff in Projects 1 Comment

British Vogue Release Monthly iPad App

While I don’t for a second believe that blogs and online magazines are going to leave print mags redundant, long gone are the days when anyone can afford to be dismissive about going digital. Heathrow Airport, Addison Lee Taxis, Natwest Banking, Starbucks, Topshop… You name it, you can be damn sure there’s a handy App for it! The more tech savvy organisations have developed ways to intergrate their physical and digital entitites so that instead of competing with one another for our attention (and our money), the two work together to provide the ultimate consumer experience. Ever at the forefront of all things modern, British Vogue launched their own iPad App way back in December 2010! Almost two years on, they’ve decided to take it monthly, with new and improved features, exclusive content and LOTS of lovely things to covet. And what better time to launch than with their September issue?! Think backstage snaps of Kate Moss and Naomi Campbell, video footage of cover star Karlie Kloss and has and the largest number of editorial pages in British Vogue history! Basically, the new and improved British Vogue App is sheer, fashion-meets-tech genious. Don’t believe me? Check out this super chic trailer video explaining why it’s so awesome…

Love Ella. X

Posted on by Ella Catliff in Fashion Leave a comment

Weekly Wish List, London Edition

So with exactly one month and three days to go (yes I’m that sad, I’m counting down) until fashion week kicks of over in NYC were on to the second of my themed weekly wish lists, the London edition. It’s funny, although New York fashion week is undeniably a lot bigger than London, I found selecting just ten brands from my home town a lot more challenging than picking the same number from the zillions that show in the Big Apple. Maybe it’s because I know them better, I mean, after four seasons worth of ticket requests I pretty much know the LFW schedule by heart! But a little, patriotic part of me wonders if it’s because of the fact that London seems to produce exciting, innovative, fresh fashion talent better than anywhere else… Whatever the reason, I’d give my right arm for any of these sartorial delights, enjoy!

London

1) Zoe Jordan Newman Lace T-Shirt, £145, click here to buy
2) JW Anderson Wool Blend Tuxedo Pants, £570, click here to buy
3) Charlotte Olympia Dolly Platforms, £675, click here to buy
4) Mary Katrantzou Powdy Printed Dress, £835, click here to buy
5) Matthew Williamson Suede Clutch, £995, click here to buy
6) Erdem Bergen Floral Print Scarf, £365, click here to buy
7) Alexander McQueen Heroine Bag in Oxblood Suede, £1450, click here to buy
8) Christopher Kane Leopard Print Leather Clutch, £390, click here to buy
9) Jonathan Saunders Roselyn Cotton Skirt, £490, click here to buy
10) Richard Nicoll Check Front Cardigan, £445, click here to buy

Love Ella. X

Posted on by Ella Catliff in Shopping 1 Comment

5 Minutes With… Negarin

As you might have noticed, I’m having a bit of an interview bonanza at the moment. I guess I just figured that while I can bang on about my favourite designers until the cows come home, my sartorial ramblings probably can’t compete with pearls of wisdom from the industry insiders responsible for creating the collections I covet. Last week I chatted to Negarin Sadr, financier turned fashion designer and founder of hot, new womenswear brand, Negarin London.

Negarin

LPA: You left a career in finance to pursue your dream of becoming a fashion designer. That was a brave, and potentially very risky decision. What prompted you to make the leap?

NS: I had a really bad accident which put me in a wheelchair for 2 months and it was a life changing experience. I decided that, considering you spend 2 thirds of your life working, I’d rather spend that time happy doing something I was passionate about and had dreamt about doing since I was a little girl, than working with numbers… Banking was not exactly my cupt of tea. At that moment I realised that I needed to follow my dream and be able to work in an environment where I really appreciated being there everyday.

LPA: You were born in Iran and educated in New York, why did you decide to launch your brand here in London?

NS: I want to keep my brand extremely international and think that today London is definitely the most international out of the 4 fashion cities. Plus, I’d rather be hearing complaints about the weather than the economy which is what New York’s slightly been like over the past few years! London is also incredibly supportive of the arts which I find really inspiring.

LPA: Despite being rooted here in London, you did your main presentation in New York last season. Why did you take this decision? Do you plan on showing at London Fashion Week in future?

Absolutely. As I said, we’d like to keep Negarin London very international so we’d like to keep jumping between the cities and exposing the brand to different areas and different countries as we move forward. I think that’s a really important part of our brand development, moving it around the fashion world rather than just focused in one city. So hopefully this season we’ll be showing in London, next season Paris, and so on.

LPA: How would you describe the Negarin London aesthetic?

NS: Negarin London is young, playful, practical, versatile, bold, confident, colourful and modern. I mean modern in terms of the tecniques we use such as advances pattern cutting and specific fabrics. We update the classical shapes and styles of the 60’s and 70’s to cater to today’s contemporary woman and what she needs in her wardrobe.

LPA: Besides working in finance, you also trained as a sculptor before turning your hand to fashion design. How do you feel these diverse experiences influence your work now?

NS: Absolutely. I think that coming from an expert 3D background it makes my vision much clearer and easier to communicate with my team to produce the product it makes it quite easy. Whilst training, we had to do very intense studies of anatomy and the body and knowing the proportions of the female figure to that extent is extremely helpful especially when we’re trying to do things like illusion tailoring to create garments that really flatter a woman’s figure.

LPA: The phrase ‘style icon’ is one we hear a lot these days. Who, if anyone, do you think truly deserved to be called ‘iconic’?

NS: That’s such a hard question, I don’t know how many times we’ve had this discussion in the office! Because I’m a very success orientated person, I look at peaople’s fashion success in terms of their work and history and what they’ve brought to the industry rather than just the clothes they wear. Personally, I think that Diane Von Furstenberg is a true icon. She’s your mega woman, the one who you totally want to be. She’s truly inspiring because she she’s so involved in using her profit in a charitable way and the impact she’s had on fashion over the past 10 years is just incredible.

LPA: What has been the most challenging thing about launching and running your own company?

NS: That’s kind of a endless list! I would say, first of all, when work for a big company that has a long-running infrastructure already in place, your activites and more impotantly, responsibilites are limited. When you run your own company anything that goes wrong in any department is your responsibility. When emergnecies come along it’s you that has to find the solution because you’re the only one who can. With fashion, production is always a drama and I find that the most challenging thing as you really have to get everybody to believe in your brand. Not just the press, or the editors or the buyers. It’s the guy who runs a factory in Italy who doesn’t speak one word of English, that person has to trust in you.

LPA: What is your ultimate aim for the Negarin London brand?

NS: My ultimate aim is to develop a lifestyle brand producing jewellery, leather goods and furniture. I like to work with very high tech fabrics so in 5 to 10 years I’d love to do advanced level polymers research and get into developing high tech fabrics like crease free cottons and stretch fabrics. We have a lot of ideas in house in terms of fabrics we wished that existed but don’t and I think it producing and distributing them could really advance fashion.

LPA: What advice would you give to someone hoping for a career in the fashion industry?

Working hard is so important. You always have to be doing something. In the studio there’s so much to do and there’s never down time and I you really have to show your boss that willing to work and do whatever it takes.

Love Ella. X

Posted on by Ella Catliff in Interviews 2 Comments

Look Du Jour: Strawberries & Cream

Strawberries & Cream

What: Skirt: Topshop, Blouse & Socks: Urban Outfitters, Bag: Oliver Bonas, Shoes: Paris

Where: Meetings in London

Here we have yet another February purchase that had yet to make it out of my wardrobe until yesterday! Given that it took 6 months for this little strawberries & cream ensemble to get it’s first outing, next year I’m going to try and resist the urge to start my Spring shopping until temperatures rise above zero… Or at the very least, until something so goddamn gorgeous crops up that it would be a crime not to buy it. I teamed this red and cream combo with my beloved navy blue Whistles jacket, causing a lot of people to comment on how patriotic I looked. Indeed, I did blend in worryingly well with the union jack toting hoards gathered at Green Park station, leaving my thinking that it might be best to stow this outfit away until after the Olympics. Don’t get me wrong, I’m not one of those whingers who hates the Olympics (did you SEE the opening ceremony?? Sheer, bloody genius) but while I support Team GB through and through, I’m not going to spend the next fortnight sporting our national colours!

Love Ella. X

Posted on by Ella Catliff in Look Du Jour Leave a comment