Behind-the-Scenes: Goat SS13 Lookbook Shoot

In the decade since fashion designer Jane Lewis launched Goat, the brand has gathered a reputation for being the ultimate in low key luxe. In fact, it was the gap in her own wardrobe for understatedly luxurious pieces that spurred Jane to launch her first 8 piece capsule collection back in 2001. Evidently, there were a lot of other women hankering after understated elegance too as Goat’s unique brand of effortless, everyday chic was an instant hit back then and ten years later, the label’s still going strong.

I’m ashamed to admite that while I was always aware of Goat – with famous fans including Gywneth Paltrow, Kirsten Dunst and Sienna Miller it would be hard not to be – I never really knew much about the label or, more importantly, quite how up my street Jane’s designs were. Well, all that changed when I was offered the chance to go behind-the-scenes on Goat’s SS13 lookbook shoot last month.

Goat Fashion SS13 Lookbook Shoot

Goat Fashion SS13 Lookbook shoot

Goat Fashion SS13 Lookbook shoot

Goat Fashion SS13 Lookbook shootGoat Fashion SS13 Lookbook shoot

Goat Fashion SS13 Lookbook shoot

Goat Fashion SS13 Lookbook shoot

Remember the oh-so-brief heat wave we had a few weeks back? It was on that 28 degree afternoon that I made the trek from Hammersmith to Hackney where virtually every studio in London is rather inconveniently (for me) located. Due to the fact I was off to interview Laura Bailey at Radley’s Westfield Stratford pop-up store launch that evening, I was rocking my cocktail finest. The 6 inch platforms, lemon yellow blouse combi attracted a fair few stares at Hackney Central station in the early afternoon but if I was going to be within close proximity to a supermodel I’d be damned if I did it wearing trainers! I arrived at the studio as everyone was breaking for lunch which gave me the chance to have a good rifle through the clothes rail. Seeing next season’s collections at press days is one thing but getting up close and personal with the season after next’s sartorial fare is even more exciting… Especially when the garments on show are quite as delectable as Goat’s SS13 offerings. I’m not sure how much I’m actually allowed to divulge about the collection itself so you’ll just have to trust my judgement that it’s pretty amazing. Think lightweight pastel knits, waffle-weave shift dresses and one particularly fab pair of blue and white, patterned capri pants. I could have quite happily carried on manhandling the clothes all day but before I knew it the team had finished their M&S feast, the models were back in hair and make-up and it was time for me to get snapping. I think it’s safe to say that by the end of the afternoon, Goat had gained another, albeit rather less famous fan.

Love Ella. X

Ps) Goat is, of course, stocked at my favourite London fashion emporium, Matches. Click here to buy or at least ogle the current collection.

Posted on by Ella Catliff in Fashion 1 Comment

One Response to Behind-the-Scenes: Goat SS13 Lookbook Shoot

  1. Pingback: 5 Minutes With... Goat Fashion Founder, Jane Lewis - LPA interviews

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