British Brands Get Patriotic For The Diamond Jubilee

As anyone who hasn’t spent the past six months in Outer Mongolia will be well aware, this is a pretty major year for Britain. Not only will London play host to the 2012 Olympics but in less than two weeks we’ll be celebrating 60 years under the oh-so-stylish rule of our beloved Queen. While I adore the romance of Paris and the buzz of New York, when it comes down to it I’m an English girl through and through. Regardless of the appalling weather and outdated traditions, I don’t think I could call anywhere else ‘home’ and I’m sure I’m not the only Brit who feels this way. In London there’s an atmosphere of pre-Jubilee excitement so tangible that is has to be down to more than just the allure of a four day weekend. Naturally every shop, cafe and restaurant in the country is cashing in on the two momentous events taking place this Summer (let’s be honest, they’d be stupid not to) but, naive though this may sound, I can’t help but feel that some of these endeavours are not just about cold, hard cash. Out of all the many, many Jubilee/Olympics related goodies I’ve seen, my favourites are these lovelies from Alexander McQueen, Anya Hindmarch and Mulberry.

Anya Hindmarch Bespoke Maud Clutch
Alexander McQueen Diamond Jubilee Olympics
Alexander McQueen Brittania Skull Box Clutch, £845, click here to buy
Mulberry Diamond Jubilee
Mulberry Lily Bag with Union Jack Stamp, available from May 31st at

There’s something rather wonderful about these truly British brands paying homage to the heritage that is as much a part of their identity as their glossy ad campaigns and providing us with a perfectly patriotic excuse to shop. I mean, what better way to celebrate all things English than by indulging in luxury leather goods?!

Which all-Brit bag is topping your Diamond Jubilee wish list? I kind of want all three…

Love Ella. X

One Thought on British Brands Get Patriotic For The Diamond Jubilee

  1. I've always loved Mulberry- so I guess now I have the perfect reason to treat myself!

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