I don’t know about you but personally, I can pinpoint the exact moment, or rather series of moments, I fell in love with fashion. I was twelve years old and on holiday in Rome with my family where my father was producing the TV series ‘Fashion House’. In between visiting the aspiring designers on set (one of whom just-so-happened to be Gareth Pugh) I spent most of my days wandering awe-struck through the boutiques, much to the annoyance of the shop assistants who, understandably, weren’t overly thrilled to help a precocious pre-teen try on their high end collections. There were two dresses in particular that took my breath away, one of which was a stunning cornflower blue silk number by Chloé. The other was a fairly tarty corseted number by an Italian label and I’ll neither mention the brand or say anymore about it.
Ever since that moment, Chloé has encapsulated everything I love most about fashion. Under the inspired direction of Phoebe Philo and later, Hannah MacGibbon and Clare Waight Keller, the brand has continued to produce the kind of exquisite-yet-wearable garments and dreamy advertising campaigns that kept me going through every wardrobe disaster, mistaken purchase and (more recently) unsuccessful fashion week ticket request during the years that followed. But of course, Chloé has been inspiring fledgling fashionistas and impressing editors for far longer than I can remember. So it seems fitting, no, necessary that they celebrate their 60th anniversary with a sartorial extravaganza.
Opening at Le Palais de Tokyo in Paris on September 29th, ‘Attitudes’ is the first ever exhibition dedicated to Chloé. Since 1952, its legacy of luxury prêt-à-porter clothing has consistently defined how modern women live and personally I feel it’s high time we celebrate the brands’ enormous contribution to modern fashion culture. This spectacular and groundbreaking exhibition offers a playful interpretation of the Chloé spirit that spans seven decades. Featuring signature pieces from each of Chloé’s nine key designers – from the Maison’s progressive founder Gaby Aghion, to its present creative director Clare Waight Keller – the show is neither nostalgic nor chronological. It takes a thematic path through the very best of Chloé’s creativity, pausing at key moments within its history. This approach paints a picture of Chloé that is both familiar and yet unexpected. Iconic looks are presented alongside lesser-known yet equally influential designs. Most excitingly, many of these exhibits will be on display to the public for the very first time. All in all, ‘Attitudes’ is set to offer a painstakingly and innovatively curated look inside the archives of one of the fashion world’s most influential brands… Now if that’s not an excuse for a Parisian mini break then frankly, I don’t know what is!
Chloé. Attitudes will be open from September 29th to November 11th, find out more here.
Love Ella. X