When Chloe invites you to spend an evening sipping champagne at The Serpentine’s newly opened Sackler Gallery there is really only one possible answer… OUI! A couple of weeks back the brand brought its inimitable Parisian elegance across the pond to celebrate the launch of Chloe Attitudes, a delectable coffee table tome dedicated to the Maison’s 60 year history. I arrived rather later than intended having had to reattempt my lipstick about five times as it seemed utterly determined to end up halfway down my chin. After a brief trip to the wrong entrance of The Serpentine I managed to find my way to the Sackler Gallery; an ice white, curved roofed construction designed by Zaha Hadid with glass panelled walls revealing a beautiful space filled with beautiful people. As party venues go, this was definitely a goodie and its clean, fuss free modernity felt oh-so-Chloe.
The label’s lovely Creative Director, Claire Waight Keller was of course in attendance with co-hosts and book collaborators US Vogue Contributing Editor Sarah Mower and legendary Art Director Marc Ascoli, posing for pictures, talking guests through the book and generally being impressive. As for the guests themselves, where to begin! Had a freak accident caused the gallery’s roof to collapse, London’s fashion and social scenes would have basically collapsed along with it. Musicians Mimi Xu, Eliza Doolittle and Lianne La Havas mingled with models Pixie Geldof, Lara Mullen and Leomie Anderson. There were industry big hitters by way of Chloe CEO Geoffroy de la Bourdonnaye, British Fashion Council Chief Executive Caroline Rush and Julia Sarr-Jamois with the fashion designers quotient including Emilia Wickstead and Alexander Lewis plus Damien Hirst thrown in for good measure.
Sarah Mower & Marc Ascoli
Claire Waight-Keller & Eliza Doolittle
Geoffroy de la Bourdonnay, Pixie Geldof & Claire Waight Keller
Me & Sarah Mower
Leomie Anderson, Geoffroy de la Bourdonnay & Lara Mullen
Me & Alexander Lewis
Before chatting to any of the Chloe team I decided I’d better get acquainted with the book and found myself transfixed for the best part of twenty minutes. Text by Sarah Mower, creative direction by Marc Ascoli and image after stunning image shot by the likes of Jeanloup Sieff, Helmut Newton, Guy Bourdin, Deborah Turbeville and Patrick Demarchelier; Chloe Attitudes is definitely one for the Christmas list! Between the delectable champagne on tap and equally enjoyable company it was one of those events you, or at least I, didn’t really want to end. But of course, all good things must and after a final mince around the room we said our goodbyes and decamped to Shoreditch House to continue the party.
Love Ella. X