Prior to recieving this news from Ralph Lauren, I have to admit I’d never heard of DJ Avicii. Then again my music knowlege is pretty appalling so that’s no great surprise. Anyway it turns out that the Swedish electronic DJ, remixer and record producer known as Avicii is seriously successful with his mega-hit, Levels, racking up a whopping 20+ million YouTube before its official release! Recently he was named one of Forbes Magazine’s World Greatest DJ’s and in 2009 he was crowned “Breakthrough Producer/DJ of the Year” in DJ Magazine. After a stellar performance at Coachella Festival last week, Avicii has officially established himself as one of the hottest (in more way than one) things in music and with a little help from Uncle Ralph it looks like he’s well on the way to making his name in the fashion world too. Plus, he’s pretty pleasant to look at, non?
Love Ella. X