A couple of weeks ago I interviewed super talented up-and-coming designer Negarin Sadr and one of my rather less original questions was ‘Who do you feel is truly iconic’. Negarin answered that her ‘icon’ would have to be Diane Von Furstenberg. Not because of her style, which anyone can see is pretty awe inspiring, but because of the incredible things she has achieved, and continues to achieve, throughout the course of her long, fashion career. Having heard the designer tell her life story at the Vogue Festival earlier this year, I’m inclined to agree. The tale of Diane Von Furstenberg is one of soaring highs and plummeting lows. She’s a woman who invented one of the most iconic garments of our time and made the cover of Newsweek when she was barely a few years older than me. Through her charity work and sheer chicness, the inimitable DVF continues to inspire to this day, as does her eponymous brand.
This season Diane Von Furstenberg and her Creative Director Yvan Mispelaere have delivered one hell of an advertising campaign. The new season snaps see model-of-the-moment Arizona Muse cavorting in a surrealist landscape adorned in their aptly named AW12 “Rendez-Vous” collection. According to Diane the campaign aimed to convey “joie de vivre…expectation and possibility” and that it most certainly does.
Love Ella. X