Having spent a fabulous day playing and watching polo with Avenue 32 I attempted to sleep off the after effects of a very boozy lunch on the coach. I certainly didn’t have trouble nodding off but had more than a little trouble waking myself back up. Once home, I almost gave in to the temptation to crawl into bed but I had an inkling that I’d regret skipping that evening’s event and given the Cara stage storming incident, I think it’s safe to say that following my hunch paid off! Several strong coffees and a make up touch up later I felt just about energetic enough to hit the town, climbed into my waiting Addison Lee and headed to the Mayfair Hotel where Negarin London was hosting an evening preview of her divine Resort 2014 collection. After reminiscing on the Glamour Women of the Year Awards with Laura Whitmore (DJ for the evening) and scooping up my party pal, Colin it was time to head south to Lambeth for the DKNY bash.
It’s a pretty rare occurrence that a fash bash is held in South London especially on a Thursday when there are guaranteed to be about ten different do’s on. People, myself included, are lazy and probably wearing ridiculous shoes so asking them to cross multiple postcodes is generally a foolish move. But this is DKNY we’re talking about, and a party involving one model-of-the-moment and two of the hottest music acts around right now, so regardless of the rain or the distance even the laziest of industry insiders refused to miss out. To give you a bit of background as to why the brand decided to hold this party (not that anyone should need an excuse), DKNY Artworks is an awesome project taking place all over the world this Summer. From 1992 to 2002, the iconic DKNY mural on Houston Street stood as an iconic symbol of New York. DKNY Artworks was launched to bring the logo back with a fresh new look. The brand has commissioned ten contemporary artists in ten different cities to re-imagine the mural by creating their own original artwork framed within the letters of the logo… And a seriously cool idea must have a seriously cool party to celebrate it, right?
Colin and I pitched up at Lambeth Fire Station to see a gaggle of paps and pedestrians by the entrance, jostling to grab a snap of any famous attendees. Once the rumble of Nik Thakkar’s jeep announced his arrival we headed inside to find the vast venue bedecked in neon lights (of the non-tacky variety) with beautiful people sipping from miniature Moët bottles as far as the eye could see. It soon transpired that DKNY’s bash was the place to be in London that night. Besides hostess with the mostess, Cara Delevingne and headliners Rita Ora and Iggy Azalea I also spied the ever lovely Henry Holland, Jade Williams, Tallulah Harlech, Professor Green, Wretch 32, Nick Grimshaw and Jourdan Dunn rocking an awesome cropped basketball tee.
As fashion parties go, it was a messy one, with an abundance of stiff drinks resulting in everyone letting loose on the dance floor… If anyone from DKNY HQ is reading, please come to London more often!
Love Ella. X