Drapers Fashion Awards 2012

Drapers Fashion Awards 2012

Growing up I remember my Dad always seemed to be going off to awards ceremonies and despite the fact they were of the television not fashion variety, I badgered him endlessly to take me along to one of them. He never did on the ground that “awards ceremonies are dull” and I’d be bored stiff but I always suspected it was more to do with the fact that he didn’t want to pitch up with a no doubt innapropriately dressed teenager in tow. Well a few years later I’m finally getting my wish and do you know what? I’m loving every black tie clad, champagne swilling minute of it. Having got things off to a suitably swish start at The Savoy a couple of weeks back, I was back in my gladrags last Wednesday and off to the Grosvenor House Hotel in Mayfair for this year’s Drapers Fashion Awards.

As the long-established British fashion industry bible, you’d expect Drapers to know how to throw a flash bash and they certainly did not disappoint. After doing a quick “bit” to camera for the magazines twitter feed (can only imagine how awful I sounded) I was ushered into a reception room to find my tablemates for a glass of champagne and a mingle. Anyone who follows me on twitter or instagram might have spotted my snap of the birdseye view of the banquet hall (I’m calling it that) but for those that didn’t, it was magnificent. Table after table, illuminated with pink lights, decorated with goodies and endless supplies of wine… Perfection!

Drapers Fashion Awards 2012

Drapers Fashion Awards 2012

Drapers Fashion Awards 2012

The lovely folk at Instinct PR who were hosting me just so happened to have invited a coiterie of my favourite fashion friends so my plan to live tweet throughout the awards was quickly forgotten. In between gossing with fellow bloggers Emily, Anna,┬áSandra and Briony, catching up with Courtney Blackman and being very jealous of Temperley PR Petrina’s amazing dress, I did manage to catch a few awards and wholeheartedly agreed with all the judges decisions. Now there were a LOT of awards and I’m not going to attempt to recreate presenter Lauren Laverne’s performance by listing all of them. Click here to view the full list or just be lazy (like me) and read my personal highlights…

Larger Etailer of the Year: Asos
Smaller Etailer of the Year: Cambridge Satchel Company
Womenswear Brand of the Year: Selected Femme
Young Fashion Brand of the Year: Little Mistress
Menswear Brand of the Year: Barbour
International Retailer of the Year: Burberry
Growing Retailer of the Year: Asos

Drapers Fashion Awards

My night in instagrams, clockwise from top left: Banqueting Hall, with Briony from AGirlAStyle, with Drapers’ Junior Fashion Editor Graeme Moran & our tasty mozarella Starter.

Several hours, three courses, countless glasses of wine and one emergency pot of black coffee later the awards drew to a close and it was on to the after party. As on so many other occasions, I started my evening on the premise that I’d go straight home after the main event so I’d feel smug and sprightly the next morning. Unsurprisingly, all good intentions went out of the window circa Pinot Grigio number three and I ended up dancing into the wee hours with the Drapers team and being one of the last to leave… Yet more proof that my dad was wrong and awards ceremonies are far from boring!

Love Ella. X


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  1. Pingback: Glamour Women of the Year Awards - La Petite Anglaise

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