Introducing WHIT

WHIT Whitney Pozgay

Given that Whitney Pozgay honed her craft in the studios of Kate Spade, there was never really any doubt that her own brand, WHIT, was going to be a huge hit with me. Currently a member of the ultra prestigious CFDA Incubator, Whitney’s career trajectory has been impressive to say the least. After studying theatre, concentrating in costume design at the University of Texas and spending a final semester at the Sorbonne the designer relocated to NYC in 2003 and went to work as a receptionist at the office of her aunt, Kate Spade. Having spent her college holidays indulging her long term love of fashion by way of internships, Pozgay decided to pursue her passion, enrolling at Parsons and the Fashion Institute of Technology. Kate Spade soon spotted her flair for deliciously playful prints, adorable details and ingenious colour combinations and promoted her up their design ranks through cold weather accessories, the relaunch of women’s apparel and overseeing the brand’s collaboration with avant guard collective Threes Afour. In 2007 Whitney made the move to Steve Alan where in her role as lead women’s wear designer she spearheaded and designed women’s collaborations including Steven Alan for Uniqlo and Urban Outfitters’ brand Lark and Wolff. All in all, seriously impressive stuff. But enough with the bio and on to the matter at hand… WHIT! After three years at Steve Alan, Whitney decided it was time to go it alone and oh I’m happy she has. As you’d expect, WHIT is all about pattern clashing, bold colour and has a definite Kate Spade air about it. But – and this is a pretty important but – while Pozgay’s own line may have the Kate Spade touches I so love, the vintage patterns and feminine silhouettes are fused with a more downtown aesthetic. Think girlish gorgeousness with a tomboy twist. In other words, it’s brilliant.

WHIT Whitney Pozgay


These are just a few of my favourite looks from Whitney’s AW14 collection. Unsurprisingly, WHIT’s gathered stockists faster than Anna Dello Russo gathers street style photographers and you can find out all about those here.

Love Ella. X

Posted on by Ella Catliff in Fashion 1 Comment

Diesel Day on

secretdales diesel

Happy Tuesday one and all! Pretty sure that phrase has only been in play since the dawn of social media but that in itself seems totes aprops as this little post is all about my digital curation of an online flash sale… I know, right. In case you didn’t already know, is a genius members only e-tailer that organises mega reductions of genuinely cracking gear from really great designers that last just a few days! It’s a bit like those quiz shows where the fastest person to whack the buzzer gets to answer the question but infinitely better because being that speedster results in a purchase of something stylish, as opposed to the opportunity to partake in televised trivial pursuit. The latest brand has partnered with is Diesel - who, not-so-coincidentally I spent the weekend with in Trieste – so they asked me if I fancied selecting my men’s and womenswear picks in case any of you fancy a shortcut to the piece you, or at least I, want. And so without further ado, ogle my edits below and click here to shop ‘em.

 Ladies Night

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Printed leather biker dress and matching jacket… Need I say more? I’d style it with stiletto sandals and a slinky clutch (obvs) but you could go for a casual take in sneakers and a backpack. I probably wouldn’t recommend that. 

For the ‘Fellas

secretsales diesel

Oh I do love a man in double denim! Add pared back luxe black leather accessories and I’m totally sold. 

The Diesel sale on will be running for four days only until Friday 17th July so get in there asap my friends!

Love Ella. X

Posted on by Ella Catliff in Fashion Leave a comment

3 Ways To Wear It: Tory Burch Co-ord

tory burch

Left: Tory Burch Nicole Jacket, REDUCED from £595 to £297.50, click here to buy. Right: Tory Burch Nicole Shorts, REDUCED from £255 to £127.50, click here to buy.

Ah co-ords, shaping up to be a perma trend and I couldn’t be happier about it. There are few things I enjoy more than matching stuff so the fact co-ords of all descriptions now seem to be available all the time, everywhere, every season makes me want to positively sing with joy; bad news for anyone in my immediate vicinity as my singing voice has been likened to the sound of a cat being castrated. Co-ords seem like a genius recipe for easy chicness, especially during the summer months when you can literally whack on a pineapple print crop top with its matching shorts/skort/skirt accompaniment, throw in sandals and sunglasses and be good to go. However, beyond this most obvious incarnation, co-ords can be tricksy little buggers. You’ve got the full look nailed, perfectly accessorised, you feel awesome. But then, how often can you wear that full lewk without people thinking it’s the only ensemble you own? Not many, and the evidence is all over Instagram so if you really could wear said co-ord that one alone you’d be getting very little bang for your buck. That, my friends, is why I’ve decided to devote the next few editions of 3 Ways To Wear It to styling them up. This is as much for my own benefit, if not more so, than anyone else’s. Judging from the massive wardrobe organisation session I spent most of last weekend thoroughly enjoying (once I’d regained neck mobility following the muscle spasm incident) acquiring as many varieties of co-ords as humanly possible seems to have been my main mission in life for the past year. So without further ado, let’s do this…

All Together Now…

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Ella Catliff 3 ways to wear it Holly McGlynn_004

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Worn with: French Connection shirt (similar here), Alberta Ferretti bag (similar here & here) Tod’s Gommino loafers (real deal here, wallet friendlier alternative here)

You know when you have something so goddamn gorgeous you can barely bring yourself to wear it? This Tory Burch two piece was that for me. It was also rather too cold to whip it our for a while but when the sun finally made an appearance I thought to myself… THIS.IS.HAPPENING! First and foremost, the full shebang together. An embellished tweed shorts suit is programmed for prep so I went the whole hog with a buttoned up broderie shirt, classic Tod’s loafers and a pastel mini satchel. You could do something similar but a little less Gossip Girl-y with plimsolls and a plain white tee, but I wouldn’t advise it.

On The Top…

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tory burch

tory burch

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tory burch kate spade

Worn with J.Crew t-shirt (similar herehere), Hudson jeans (available here, similar here), kate spade new york bag (similar here, here,& here), shoes (similar here, here & here) and sunglasses (similar here & here)

There really are few more failsafe-ly chic formulas than a trophy jacket and casual jeans. I have never met (or read an interview with) a French woman who doesn’t advocate such a look. Admittedly a Parisienne would never dream of pairing it with multiple stripes, bows on her toes and floral embellished sunglasses but we’ve long since established I don’t possess that particular kind of je ne sais quoi. “Casual jeans” sounds like a bit of an oxymoron but of course, it isn’t. What I mean is jeans that are actually, genuinely comfortable, not too tight, don’t involve vast quantities of embellishment or treatment (a little light distressing is no bad thing though) and come in a natural, lived in shade of blue. These beauties are by Hudson who make some of the finest and most comfortable skinnies around. If, understandably, you don’t want to splash quite so much cash on your denim them my high street recommendations can be found here, here, here and here.

For Your Derrière…

tory burch ella catliff

tory burch ella catliff

tory burch ella catliff

tory burch ella catliff

tory burch ella catliff

Worn with: Tory Burch top (similar here & here), Wilbur & Gussie clutch (similar here & here) and Sophia Webster shoes (similar here

As much as I adore a good frock, there’s something about city shorts for cocktail hour that always feels so right. The equivalent of an elegant evening trouser for warmer months, or for anyone who likes to get their legs out the second doing so won’t run a very real risk of frostbite. While these shorts are immaculately tailored and have a smart, pulled together tweed thing going on, I feel their lack of embellishment, brocade or other assorted sparkly stuff calls for something glam going on up top, party shoes and the kind of clutch that is really only suitable for use after dark (i.e when you don’t need to lug half your life around). I stuck to a pink-n-silvery palette here but gold or another form of bold tonal colour block would work just as well, especially if that colour is a rich blue hues. Cobalt is awesome and a nifty nod to AW14. This would work well with a simple blazer, or you don’t feel like mixing things up too much then just throw the matching co-ord jacket over the top as I did during London Collections Mens.

Having spent a thoroughly enjoyable afternoon playing dress up with my Tory Burch short suit, I can now think of SO many other ways to wear it! Follow my instagram for more variations and stay tuned for the next co-ord I’ll be styling up. I’ve also done a little search and here are my recommendations for similar co-ords… ASOS, Topshop, Carven and ASOS again.

Love Ella. X

Posted on by Ella Catliff in Fashion Leave a comment

You Did Not Eat That

You Did Not Eat That

Once again I’m late to the opinion party but I’ve been giving whether or not to write this piece some real thought. To be honest, it’s taken me a while to become a hundred percent sure of what I feel about instagram sensation, You Did Not Eat That. I was crystal clear about my views on the vile Women Who Eat On Tubes but this was slightly trickier. Let’s be honest, we’ve all rolled our eyes at a perfectly styled shot of a brunch laden table groaning with bagels posted alongside an #OOTD snap of someone wearing size 0 J Brands. Or, as the profile’s founder puts it “a pink frosted doughnut in front of an eight-inch thigh gap”. Similarly, the ridiculousness of it all is pretty funny. When I first saw YDNET I lolled, hard because the endless pics of perfectly arrayed sweet treats (1 patisserie + sunglasses + flowers + Vogue = lotsa likes) are both contrived and faintly ridiculous. But having looked long and hard at the profile, and The Cut’s interview with its founder, I feel certain that You Did Not Eat That has definitely crossed the line between amusing and unpleasant regardless of whether Eva Chen and Emily Weiss are “in on it”.

You Did Not Eat That claims to be “speaking the truth in this mixed up world of too many macarons and ice cream cones used as props”, calling for instagrammers to “get real”. But that, my friends, is instagram all over. It’s so far from real. Instagram is basically a platform to embellish, edit and downright lie about all aspects of your existence from home to wardrobe to diet, if you choose to. An awful lot of it’s pretty phoney. Sometimes this is funny, sometimes it’s frustrating, almost always it’s an exercise in personal branding that now extends beyond companies and celebrities to allow anyone with an iPhone to create a “world of brand” for themselves and offer insights into an airbrushed and strategically edited version of their daily lives. But the practice of girls instagramming pics of themselves with ice creams or doughnuts they may or may not have eaten is less about deluding people into thinking they scoff junk 24/7  and miraculously stay sample size – as has been argued in favour of YDNET – and more about raking in the likes. And we all know that pretty pictures, be they of cupcakes and croissants or culottes and Chloé, are instagram catnip. We all know that is how and why a lot of people use instagram, be they the bloggers YDNET’s creator so loathes or a mega brand like Valentino. Trying to “expose” the falsity of certain instagrammers is kind of pointless. Who actually cares if the prettily arranged array of colorful candy got eaten by the person posting the picture? More importantly, why should this be any more offensive and shame-worthy than an equally posed shot of someone reclining on Shoreditch House rooftop wearing borrowed Prada shades, there for the first time on someone else’s membership? This I feel is the crux of the whole argument. The fact that this You Did Not Eat That is primarily based on scrutinising women’s bodies is both what makes it unpalatable to me, and I suspect accounts for its success.

Unlike the ladies featured on Women Who Eat On Tubes some of whom may not even have an instagram profile (I find it as hard to believe such folk exist as you do), You Did Not Eat That swipes snaps from people who have willingly invited the world into their lives, or at the the section of their lives deemed chic enough for sharing. But while these people have willingly opened themselves up for scrutiny, what gives this particular individual the right to “call them out” in such a public and body-centric way? “Calling out” someone you have absolutely no connection to on what they may or may not have eaten based on their body size in front of a global audience is frankly a bit shitty. You Did Not Eat That and the response it elicits taps into the much wider obsession with what women are or aren’t eating which I can’t help but feel is unhealthy for all involved. Just a glance at the captions and comments will show that it’s become rather insidious. One post asked followers to “look at @tatjanamariposa‘s page and tell us whether you think she had Cheetos for breakfast”. I’m sorry but asking hundreds of thousands of strangers to look at another stranger’s instagram and survey her body in order to make a judgement about what she did or did not eat (regardless of whether the shot in question is pretty silly) is just not ok! Then of course it comes to the legions of YDNET followers, leaving endless bitchy comments and tagging high profile instagrammers they happen to follow in the hope their pic will be featured on You Did Not Eat That for everyone to dissect. I wholeheartedly agree that we shouldn’t take ourselves too seriously and many of us, myself included, are guilty of that sometimes. But regardless of whether it started as a bit of a laugh, YDNET has rapidly become a judgement free for all that reeks of bitterness and insecurity and I don’t think telling people to get a sense of humour really justifies that.

I’m really not trying to sound preachy here and, as someone who usually unsuccessfully attempts on occasion, I’m the first to admit the whole perfectly posed food thing has got both ludicrous and formulaic. YSDNET is witty and timely, no doubt about it, but it’s also an example of how quickly social media can turn nasty, especially when it comes to women’s bodies. Maybe the subjects of You Did Not Eat That didn’t eat whatever the offending object was, maybe they did. Maybe as @EliottWestVillage put it, “they run their arse of so they can”. Whatever the reality, I don’t think it’s ok for someone to craft their own social media identity out of judging and inviting other’s to judge that.

That’s about enough from me, what do YOU think?

Love Ella. X

Posted on by Ella Catliff in Fashion 3 Comments

Introducing: CAMEO


I think it’s fair to say that Australian fashion is having something of a moment. From the potentially purchasable likes of Finders Keepers (who I’ve recently realised I’m OBSESSED with btw) to swimwear extraordinaire We Are Handsome and the catwalk fresh minimalism of Dion Lee, there are some seriously cool brands coming out from down under. One such label is CAMEO. Launched in 2010, the brand delivers 11 collections per year based around a central theme. As someone with zero design flair the fact anyone can come up with that many creations blows my tiny mind. And on top of being plentiful, these collections are good, really good. CAMEO’s current array of sartorial delights is entitled “Oceanic”, a concept that could have easily resulted in an uninterestingly literal interpretation. Thankfully Head Designer Kathryn Forth didn’t simply dive head first (ho ho) into underwater references, instead incorporating fluidity and a feeling of freshness into her work. Think sculptural silhouettes with waved hems, scuba esque neoprenes, draped jersey and sheer layering in manipulated prints, shades of green, turquoise, blue greys, deep sea blues and monochrome hues. The CAMEO aesthetic is a fusion of modern femininity and sleek aestheticism. The cuts and fabric choices are underpinned by an incredibly high level of precision, even more incredible when you consider that most of them retail for under £200.





I’m all over the Alone Tonight dress, spaghetti strapped peplum tops and that blue number! A little drama, a lot of elegance, I’m all over it. You can shop lots of CAMEO gorgeousness here, I sure as hell will be.

Love Ella. X

Posted on by Ella Catliff in Fashion 1 Comment
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