Fashion

Chloe Resort 2014

Chloe Resort 2014

There are many brands both large and small, who’s creations catch my eye each season but only a handful make my heart skip a beat quite like Chloé. As you might remember, I was lucky enough to meet the label’s wonderful Creative Directer, Clare Waight Keller and her charming CEO at the Glamour Women of the Year Awards last month. Afterwards I felt sure I’d made a right fool of myself, coming over all star stuck (understandable I think!) and stammering on and on about my bordering-on-obsessive love for Chloé. Luckily they must have taken it with a pinch of salt and since then I’ve had a couple more equally dreamy encounters with the team behind the brand, most recently earlier this week when they bought Claire’s Resort 2014 creations over to London.

It may have been 30 plus degrees in the city and I definitely should have been putting in some library time to work on my thesis, but no way in HELL was I going to miss out on the chance to preview this collection. And do you know what? My sweaty, guilty journey to Chelsea could not have been any more worth it. Everything, and I mean everything, in Chloé’s Sloane Street store was so exquisitely, elegantly, gobsmackingly gorgeous it was all I could do not to grab an arm load and make a break for the door! After spending about 20 minutes staring open mouthed at a particularly delectable powder blue aviator jacket, I finally made my way over to where the lovely team were sipping freshly squeezed orange juice (while looking enviably cool and collected) and we made our way downstairs to the showroom.

chloe resort 2014

chloe resort 2014

chloe resort 2014

chloe resort 2014

The Chloé Resort 2014 lookbook had been shot in a 1930′s school just north of Paris. Several shots had been set within a mesmerising old swimming pool, and this aquamarine, dapple tiled environment had been beautifully recreated for the presentation. But the space in which they were displayed paled in comparison to the collection itself. Don’t get me wrong, I enjoy a trip to Topshop as much as the next clothes horse (provided its not on a Saturday afternoon that is) but when I see designs of Chloé calibre, that reminds me why I fell in love with fashion.

chloe resort 2014

chloe resort 2014

chloe resort 2014

From laser cut cotton lined with butter soft calf leather, to the barely there embossed metal labels bearing the Chloé logo, every single garment was an immaculately constructed composition of painstakingly detailed design and oh so careful craftsmanship. But despite the level of meticulous attention to detail and ingenious imagination behind them, I have never seen a Chloé piece look anything less than effortless. This attitude of fuss free, elegant irreverence, a truly pioneering move from founder Gaby Aghion in 1952, is the true genius of the brand and Clare Waight Keller executed it flawlessly this season.

chloe resort 2014

chloe resort 2014

chloe resort 2014

chloe 2
I don’t think I could physically pick a favourite item. Just when I decided the two tone peachy tan Baylee (THE “it” bag for SS14) was my ultimate, I laid eyes on a pair of unreliable chic leather shorts and changed my mind. Then the laser cut cotton midi skirt caught my eye, then a pair of loosely tailored city shorts, then a cream and black sweater adorned with a playful “C” motif. This particular piece reminded me once again of the brand’s heritage. When Gaby Aghion first launched Chloé, her “luxury prêt-à-porter” designs were a far cry from what virtually all other couturiers were doing. In lieu of full skirts, cinched waists and formal silhouettes, Aghion created garments that could be bought off the (very high end) rack and thanks to their soft tailoring, fine fabrics and lack of corsetry, really worn by any woman. Much of the label’s success was thanks to the fact that their designs managed to be both classic and modern. Thanks to Waight Keller’s sheer skill and understanding of the Chloé DNA, this remains true over six decades later.

Love Ella. X

Posted on by Ella Catliff in Fashion 3 Comments

Introducing: Allegra London

Allegra London

Been a while since my last “Introducing” post hasn’t it? Well never fear, I’ve got a few goodies lined up for the next few weeks. First up is Allegra London. Comprehensive though a well written press release/lookbook combo can be, there’s nothing like meeting the designer behind a fab new brand to really pique one’s interest. I first met Chloe Points, the lovely lady behind this particular label at my Monica Vinader event back in May where I admired her delectable looking scarf and was intrigued to discover that it was her own design. Our paths crossed again a few weeks later at a mutual friend’s birthday bash and I decided it was high time I share her delectable designs with you lot.

Allegra London

Let’s be honest, any accessory brand that cites globetrotting as it’s primary influence runs the risk of churning out expensive versions of the “ethnic” finds picked up on a gap yah and promptly discarded after returning to sanity home. Well, luckily this isn’t the case with Allegra London. Inspired by India, manufactured on Motcomb Street, this label manages to transform the traveller’s spirit into something sleek, chic and city appropriate. Think hand dyed scarves in finest cashmere and super luxe python clutches in exotic shades. Best of all, Allegra London has a customisation service (and you know how much I love customisation!) which means you can choose your hues from the comfort of your desk/sofa/bed/toilet or wherever else you like to browse the web and have your bespoke scarf delivered to your door in a fancy box. Here’s my design…

allegra london

Perfect me-to-me present, don’t you reckon? You can make your own at www.allegralondon.co.uk

Love Ella. X

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Hudson Jeans & Georgia May Jagger Invite YOU…

Hudson Georgia May Jagger

Yup, this post title is no word of a lie! In fact, it doesn’t even begin to describe the event to which YOU are all invited. On Thursday 18th of July (that’s two days away!) Hudson Jeans will be throwing a party at Selfridges’ new and improved Denim Studio to celebrate their launch of their AW13 collection. As you’ve probably guessed, the evening’s host will be Georgia May Jagger who will be there all night to sign autograph, pose for pics and generally have a good time. Like any fash bash, there will be champagne on tap and a DJ set from a certain Mary Charteris. But that’s not all, oh no it isn’t. Hudson are also running a competition inviting jean junkies everywhere to upload denim images to instagram @hudsonjeans and using the ‘Hudson mantra’ as a hashtag #letyourselfgo. The winner will receive a YEARS SUPPLY OF JEANS with further runners up prizes also… So if the promise of free booze and supermodels wasn’t enough to coax you down to Selfridges, I suspect this might be.

Love Ella. X

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For The Love Of Miu

Miu Miu

With the twittersphere as my witness, I swore that under no circumstances would I be posting anything AW13 related until at least July. Given that we’ve barely dispensed of last Winter’s layers here in London, the idea of getting back into anything autumnal doesn’t exactly appeal. Or at least it didn’t until Miu Miu went and seduced me with their latest array of insanely covetable accessories. Designed for fall but – and this is the crucial “but” that convinced me to post them - available now or over the coming month. Ok, full disclosure, I would have posted these bad boys even if they weren’t hitting the stores for another decade, they’re so goddamn gorgeous I couldn’t not.

The Shopping Bag, Miu Miu style…

Miu Miu

Classic Derby Shoes with a shiny twist…

Miu Miu

The Two Toned Madras Bag… Which shade is your fave?

Miu Miu

Miu Miu’s classic Kitten Heel Pumps get a new look for the new season…

Miu Miu

Structured shoppers in dusty hues, boyish brogues with shiny silver toes, pointy patent pumps with decorative bows, impractically teeny tiny two tone shoulder bags with adorable chain detail straps… This is the stuff my most fabulous fashion fantasies are made of. Pretty please Miuccia Prada, will you adopt me?

Love Ella. X

Posted on by Ella Catliff in Fashion 4 Comments

Introducing: Aime Redchurch Street

Aimé Redchurch Street Aime

When I first started blogging, way back in 2010, one of the first posts I wrote was about my favourite London shopping spots and included a Westbourne Grove boutique called Aimé.

Launched in 1999 by insanely chic French-Cambodian sisters, Val and Vanda Heng Vong for the simple reason they couldn’t get the Parisian labels they loved in London, Aimé quickly garnered a reputation for being the place to go for hotter-than-hot Isabel Marant imports. By the time I visited, the Heng Vong’s start up was an established shopping destination for those in the know, stocking a carefully curated and oh-so-covetable array of French labels including A.P.C and Forte Forte. Since then I’ve been back more times than I can count, bought various items I couldn’t afford in an attempt to look like a Parisienne and even did one ill-fated trial day as a shop assistant.

Aimé Redchurch Street

Given my long running amour for the store (sorry, couldn’t resist) I was thrilled when news reached my ears of a second Aimé opening up in East London, next door to A.P.C, naturellement. I popped along to the opening brunch for a snoop around the shop and can assure any Hoxton based readers that this branch is every bit as divine as the original. I’d definitely recommend visiting asap, but be warned, your bank balance may take some time to recover.

Aimé Redchurch Street

Aimé Redchurch Street

Aimé’s East London outpost can be found at 17 Redchurch Street, London, E2 7DJ.

Love Ella. X

Posted on by Ella Catliff in Fashion 1 Comment
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