Fashion

On Trend

How many times have you read an interview where the subject claims not to care for trends? To shun the “must have” looks from the catwalk in favour of classic pieces or sticking resolutely to their own, unique style? If, like me, you’ve spent a decade plus guzzling fash mags (the same mags that bring us trend features… Go figure) then you’ve probably lost count. I’m sure many of the people who snort derisively at the mention of trends genuinely don’t alter their look just because, say, Heidi Slimane decided to channel Courtney Love one season and there’s absolutely nothing wrong with that. But equally, there’s no shame in buying a garment you wouldn’t have dreamed of wearing six months ago and goes with precisely nothing else in your wardrobe, purely because it caught your eye in the Vogue trend edit and you thought oh, what the hell.

on trends
From left: Saint Laurent, Stella McCartney & Prada SS14

Back in July I did a shoot for Company Magazine‘s November issue (see the final looks here) and the experience made me question my own approach to personal style. Generally speaking I have a pretty predictable “look”. Summer is all about pastels shades, floral prints, colour popping hues and broderie anglaise. When the temperature drops it’s rich autumnal knits, A line minis paired with knee high socks and princess coats. Peter Pan collars feature highly during both. Don’t get me wrong, I like my style. I feel comfortable and safe within it. But now and again I get so goddamn sick of sticking to the same fashion formula I’m tempted to attack my blouse collection with a pair of scissors. Anyway, back to the aforementioned shoot. We began with a walk through of the six looks I’d be modelling. The first two involved peplum tops, pleated skirts and buttoned up shirting. “We thought you’d love these” the stylist said. They’d got my number, I did. As we proceeded to move down the rail I noticed her begin to look a bit tentative. This, I soon learned, was because the next ensembles involved baseball caps, boyish sporty tees and oversized scuba style jerseys, not exactly very “me”. Unsurprisingly, I adored wearing outfits 1 and 2. With cinched waisted silk jacquard, pink metallics and cashmere all involved, they could easily have come straight out of my own wardrobe. More surprising, was what happened when we got to look number 3. I’ll admit, when I first laid eyes on the sculptural, neoprene top I had my hesitations. Wearing it with OTK boots, a leather skirt and dog tag necklaces, I felt like Rhianna with undertones of Cara Delevingne. As for the baseball caps, my feelings for them really were unexpected. I don’t think I’ve worn a cap since, well, ever and while their presence on the SS13 catwalks and street style blogs forced me to admit they can actually look pretty awesome I never even entertained the notion of giving one a whirl myself. Until now that is.

Call me a fashion victim if you will but I’m currently daring myself to try a few catwalk inspired styles outside my usual remit. Having purposefully ignored the fashion-world-wide fixation with luxed up sweatshirts I now own two (Kenzo and McQ) and feel both far cooler than I actually am and deliciously comfortable whenever I wear them. I’ve even been pairing them with Gap’s leopard print calfskin sneakers (not-so-slight Kenzo rip off) and thoroughly enjoy these brief jaunts down laid back lane. While I’m not about to totally switch up my style because of what I saw on the runway (although admittedly Phillip Lim’s biker molls did tempt me), there’s no reason one has to stick to all the time. Why not be a Park Avenue Princess one day and a plaid clad punkette the next? Or a high heeled Hitchcock heroine during the week and a trainer toting tomboy on the weekend? Playing dress up, taking on a new persona, challenging your sartorial boundaries, that’s what makes fashion fun if you ask me and I’ll be doing a lot more of it in future. Bring on the mannish tailoring, over the knee boots, mid-century hemlines and PVC. Hell, I may even a bit of Saint Laurent inspired grunge-ing. Never fear, there will still be Peter Pan collars, just maybe not quite so many of them.

Will you be trying out the trends this season or sticking to your own fashion formula?

Love Ella. X

Posted on by Ella Catliff in Fashion 2 Comments

Burberry With Love

Burberry With Love - Campaign Imag_002

Given the number of gobsmackingly gorgeous ad campaigns our favourite fashion brands treat us to each season, I don’t usually post them on here because once I started I’d never stop! However I do make the occasional exception and can’t resist sharing the Burberry With Love holiday shots. I absolutely adore the pre Christmas period. Ice skating at Somerset House, mulled wine, department store window displays, re-watching Love Actually for the 500th time… These little traditions never get old.

Burberry With Love - Campaign Imag_001

As soon as I clapped eyes on Burberry’s latest array of exquisite images I knew they’d be just the thing to get us all in the festive mood. There’s just something so charmingly British about them, don’t you think?

Love Ella. X

Posted on by Ella Catliff in Fashion 1 Comment

Introducing: Mauro Grifoni

Mauro Grifoni

Try as I might to stick to the “blog post schedule” I usually knock together on the tube on a Monday morning, said schedule has inevitably changed ten times by Wednesday. More often than not this is due to running out of time, looming uni deadlines or staying out too late on a school night and consequently oversleeping but sometimes it’s for an exciting reason not related to poor time management or lack of self control. And oh, I love those times. In the case of this post (which I will get to the point of soon I promise) my weekly scheme went out the window because I caught wind of, ok received an email about, a really really awesome brand that will be hitting our ever increasing wish lists very soon. Meet Mauro Grifoni AKA the label every cool girl worth her sartorial salt will surely swoon over.

Mauro Grifoni

Mauro Grifoni

There’s something quite Opening Ceremony meets J.Crew about Mauro Grifoni, undercut by an inimitable Italian lusciousness exuded by every tactile textured knit and glimmering brocade. Print and colour come in plentiful supply, which obviously means major thumbs up from me, but it’s the mix-n-match-yet-perfectly-put-together feel to this label that really makes me go weak at the knees. Silk jacquard and a neon puffa? Why not! Tartan wool cigarette pants plus gingham shirt and striped jumper? Bring it on! Chic separates, immaculate cuts and playfulness combined with wearability make Mauro Grifoni seriously hot fashion property. The collection arrived in Harrods fashion lab this week so you can bet your pastel pink overcoat I’ll be ransacking it ASAP!

Love Ella. X

Posted on by Ella Catliff in Fashion 1 Comment

Introducing: Scaline London

Scaline

You all know how much I enjoy discovering a new label to lust after. More often than not, I’m merely late to the party and the brand in question had been “discovered” by basically everyone else long before I caught wind of their covetableness. I think, or at least I’m going to work on the basis that, Scaline London’s under-the-radar status means I’m slightly ahead of the curve this time. Either way I’m happy to have learnt of its existence and of course, introduce Scaline to you. I always find it fascinating how many businesses, sartorial or otherwise, get started as a result of a dynamic individual not being able to find the product or service they crave and, rather than just sighing and settling for something else, deciding to do it themselves. For instance, as a fashion fanatic working in international management, Anne-Sophie Kohler wasn’t feeling the suits on offer. Rather than making do, as most of us would, in 2010 she decided to launch her own label to fill this void in the market and her own wardrobe. Thus Scaline London was born, a Shoreditch based, European inspired brand dishing up work appropriate attire that won’t cause a ruckus in the office, break the bank or bore the wearer to death. luxury for stylish young ladies. This oh-so-brief synopsis makes it all sound super simple but as anyone who’s had anything to do with fashion, business or start ups will no doubt be painfully aware, these things never are. I’m sure there were trials, tribulations and moments where Anne-Sophie wished she’d never had the bloody idea in the first place. Luckily all seems to have worked out well and Scaline London’s latest array of looks are par excellence with a simple yet effective blend of sleek silhouettes and leather detailing a’plenty.

Scaline

 

From left: Alexis Biker Inspired Boucle Jacket, £139, Clara Cotton & Leather Dress, £89, Helene Crepe Tank Top, £49, Nicole Grey Flared Pencil Skirt, £79.

As someone who doesn’t own tracksuit bottoms on principle and considers most outfits incomplete without a collar, I love the idea of smart, slick basics which is what Scaline London is all about. My favourite piece is the immaculately cut Nicole flared pencil skirt which I’d jazz up with an embellished blouse or some novelty knitwear. For the minimally inclined it would be perfect paired with a simple white tee or black cashmere poloneck. How would you style it?

Love Ella. X

Posted on by Ella Catliff in Fashion 2 Comments

Repetto Ready To Wear

Repetto

Generally speaking I steer clear of “news” type blog posts on the premise that no sane person would rely on me for news when Vogue.co.uk, Style.com and just about every other blog and mag on the planet will deliver it quicker. My tendancy to ramble on for thousands of words especially if the subject excites me (which, let’s face it, applies to most fashion related things) doesn’t exactly make for  speedy blogging. However when a snippet of sartorial juice so post-worthy appears in my inbox it would be churlish not to share the love. Case in point; Repetto Ready To Wear AKA the chicest, most covetable, aeons overdue idea I’ve heard in a long time! Founded in 1947 (a bit of history for you!) by Rose Repetto, the label has since become a byword for elegance. After all, when your first non-dance design happens at the request of Brigitte Bardot, it stands to reason you’re onto a winner. Since the Summer I spent interning in the French fashion capital all those years ago I’ve shamelessly coveted Repetto’s iconic ballet flats. For me, they’ve always epitomised the kind of effortless Parisienne style I so often unsuccessfully try to emulate… And now they’re doing CLOTHES TOO!

Repetto

This news is almost too much. Definitely too much for my poor bank balance which was already in grave danger what with J.Crew opening its London store next month. But then, a woman in possession of clothes this lovely would have a fittingly nonchalant attitude towards phone bills.

Repetto have also just launched their UK ecommerce site selling all their Ready To Wear delights plus more shoes that you can shake a pop sock at. Visit it here if you dare.

Love Ella. X

Posted on by Ella Catliff in Fashion 1 Comment
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