SS12: Razzle Dazzle

Since September I’ve been studying Fashion History and Theory at Central Saint Martins and, at the risk of sounding a little pretentious, it’s really opened my eyes to how the styles of the past influence what we wear today. That said, you’d have to be plain stupid not to notice that the SS12 catwalks were awash with 1920′s inspired looks.

Art Deco detailing was the name of the game and designers paid homage to the glamour of the roaring twenties with tassled trims, sizzling sequins and ostrich feathers galore. Channel your inner flapper girl in a drop waisted number a la Gucci or take your queue from Ralp Lauren in floor-sweeping silvery hues. This trend probably wont be suitable for the office but who knows, given the calibre of designers who’ve embraced all things opulent, maybe work wear will soon incorporate fluttering Marabou.

From left: Marchesa, Gucci, Etro & Ralph Lauren Collection

Love Ella. X

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BREAKING NEWS!!! British Fashion Council Announces Fashion Forward Recipients for 2012…

With less than ONE MONTH to go until London Fashion Week things are really hotting up in the British style capital. All over town fashionistas are prepping their wardrobes, charging their cameras and generally preparing themselves for 5 days (and nights) of non-stop shows, parties and photo opp’s galore. Whilst to the untrained eye London Fashion Week may just seem like an excuse to splash out on a new wardrobe and guzzle champagne from morning ’til night, really it’s so much more. Thanks to the tireless and might I add, non-profit, work of the British Fashion Council, LFW provides talented young designers with a platform to showcase their collections to the top press and buyers in the business. Over the past few weeks I’ve posted about not one, not two, but THREE of the British Fashion Council’s ingenius initiative’s for helping emerging fashion stars share their work with the world. Well, now it’s time to share a fourth. This very morning the BFC announced this year’s recipients for their ultra prestigious Fashion Forward Award. I could wax lyrical all day about the brilliance of this scheme but in the interest of not boring anyone to death, I’ll try to be concise. Every year Fashion Forward provides a handful of up-and-coming designers with sponsorship to show their collections at London Fashion Week for two consecutive seasons. Previous winners include Christopher Kane, Erdem, Jonathan Saunders, Giles and Richard Nicoll so suffice to say, it’s one of the most coveted awards in the industry and marks our anyone who nabs it as a serious fashion player.

So without further ado, this year’s recipients are… Louise Gray, Henry Holland, Mary Katrantzou and James Long, the first menswear designer ever to be awarded the prize.

British Fashion Council
From left: Louise Gray, House of Holland, Mary Katrantzou & James Long (all SS12)

As a long-standing Mary Katrantzou obsessive I’m thrilled to hear that she’s scooped up the award. If those digital print delights of hers dont just scream fashion forward then frankly, I don’t know what does.

Love Ella. X

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Girl Crush Alert! Rooney Mara…

Ok, so I know this post’s not entirely fashion-orientated but having seen Girl with the Dragon Tattoo on Monday I’m currently OBSESSED with Rooney Mara. The Stieg Larsson trilogy is just about my all time favourite read so I was a little dubious as to whether the film would be able to do it justice. After all, Daniel Craig may be buff and Rooney beautiful, but could they really live up to the image of Michael Blomkvist and Lisbeth Salander I’d dreamed up during many a tedious tube journey? The answer is yes…. And then some. But whilst Daniel Craig was fantastic in that brooding, shouldn’t-be-hot-but-so-is way he does so well, it was Rooney who really stole the show. She not only acted one of the most difficult roles ever written to perfection but somehow managed to make cargo pants, 90′s punk hair and bleached eyebrows look stylish, albeit in a fairly terrifying kind of way. And if any doubt still remained as to her sheer amazingness, Rooney has been topping best dressed lists worldwide as she does the premiere/awards circuit in an array of breathtaking gowns. Miu Miu, Lanvin, Givenchy… you name it. This girl knows how to work a fabulous frock and the fact she manages to make that fringe look chic is frankly beyond me.

Rooney Mara
Rooney Wears (from left): Nina Ricci, Givenchy by Ricardo Tisci, Valentino & Prabal Gurung

Let’s be honest, anyone who can slip seamlessly from vanquishing villains to rocking Prabal Gurung on the red carpet deserves some serious R.E.S.P.E.C.T, don’t you think?

Love Ella. X

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SS12: Perfect Pastels

February is fast approaching, the catwalk edits are on the stands and sale rails around the world are finally starting to be replaced by new season fare. Yes, regardless of the fact that most of us are still waking up to find a thick layer of frost on the ground, it’s high time to start thinking about SS12. Now I know that trend run-downs aren’t exactly hard to come by but still, I’ve decided to do a couple of my own. After all, what better way to ward off the January blue than by imagining the summery treats you’ll be wearing over the months to come? You would think that pastel colours are a pretty innocuous Spring trend but in fact these delicate hues have us divided. For some the mere sight of dusky pinks, mint greens and ladylike lilac’s is enough to get our fashion pulses racing. For others, such saccharine shades spell sartorial doom. My flat mate and I are the perfect example of this. As someone who worships at the alter of Miuccia Prada, I have a total pastel obsession and from the second the new collections land in stores my wardrobe is always bursting with lemon yellows and Duck egg blues. She on the other hand, visibly balks at the sight of a damask rose ensemble and has been known to hide my Spring nail polish collection, supposedly “for my own good.”

From left: Christian Dior, Prada, 3.1 Philip Lim & Jaeger London

This season it looks like I’ll be having the last laugh as girlish hues dominated the catwalks, cropping up everywhere from Christian Dior and Prada to 3.1 Philip Lim and Jaeger London. In case you didn’t already get the message, I’ll be subscribing whole heartedly to SS12′s perfect pastels… Will you?

Love Ella. X

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It’s all about London…

There are five weeks to go until London Fashion Week and things are well and truly hotting up. We waved goodbye to 2011 with the joyful news that Stella McCartney and Alexander McQueen would be making an appearence back home in the City that spawned their creative genius. Just this week the British Fashion Council announced not one, but TWO other big time international brands who will be showcasing their AW12 collections here in Blighty; Moschino and Belstaff. Ok, so Stella, Sarah and Rossella Jardini (Creative Director of Moschino FYI) wont be entirely abandoning Paris and Milan in favour of the British fashion capital. Stella McCartney will be hosting a special presentation of a one-off collection during LFW whilst her mainline fare shows in Paris. The Alexander McQueen show will also continue to take place in the City of Love but the brand’s diffusion line, McQ, will make it’s first ever catwalk appearence in London. Let’s be honest, Moschino is such an Italian brand that their not showing in Milan would just be weird. Instead its’ younger, edgier and, dare I say it, cooler, sister, Moschino Cheap And Chic will be cropping up on the LFW schedule.

Moschino Cheap and Chic SS12

With some of the biggers players on the international fashion scene coming to town, might this just be London’s most exciting season yet?

Love Ella. X

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