With everyone from Heathrow Airport to Lady Gaga on twitter and mobile phones pretty much mandatory for anyone over the age of 10, I think it’s safe to say that the digital age is nigh. This is something that receives a fair bit of stick (usually from people who don’t “get” facebook) for making us lazy or removing the person-to-person contact that, in the good old days, everything from picking up a pint of milk to cashing a cheque necessitated. Well if you ask me, that’s ridiculous. The fact that we can shop, bank, socialise and book holidays at the click of a button doesn’t mean we can’t go out and do it in person…. Just that we don’t have to. Personally I’m in favour of anything that saves me having to spend 3 hours in the Vodafone shop trying to explain to some disinterested sales assistant that I don’t want a bloody 24 month contract. Lovely though it may be not to have to spend an afternoon flogging around Waitrose in order to replenish your fridge, being able to do so from the comfort of your sofa isn’t overly thrilling either. But feasting your eyes on the haute couture archives of Valentino, one the most legendary fashion designers of all time? That most certainly is.
As of this afternoon you’ll be able to get up close and personal with over 300 Valentino frocks, not to mention hundreds of sketches, illustrations, advertising campaigns and catwalk videos, and all at the click of a button. The Valentino Garavani Virtual Museum is a downloadable desktop app through which you, I or anyone else can access the wonderful world of one of Valentino. The designer himself is took to the stage this afternoon along with Anne Hathaway, Editor in Chief of Italian Vogue Franca Sozzani and creator of the Google Art project Amit Sood, to share his latest venture with the world. Watch the press conference here or go straight to http://www.valentino-garavani-archives.org to download it for yourself.
Love Ella. X