Given the number of gobsmackingly gorgeous ad campaigns our favourite fashion brands treat us to each season, I don’t usually post them on here because once I started I’d never stop! However I do make the occasional exception and can’t resist sharing the Burberry With Love holiday shots. I absolutely adore the pre Christmas period. Ice skating at Somerset House, mulled wine, department store window displays, re-watching Love Actually for the 500th time… These little traditions never get old.
As soon as I clapped eyes on Burberry’s latest array of exquisite images I knew they’d be just the thing to get us all in the festive mood. There’s just something so charmingly British about them, don’t you think?
Love Ella. X
Try as I might to stick to the “blog post schedule” I usually knock together on the tube on a Monday morning, said schedule has inevitably changed ten times by Wednesday. More often than not this is due to running out of time, looming uni deadlines or staying out too late on a school night and consequently oversleeping but sometimes it’s for an exciting reason not related to poor time management or lack of self control. And oh, I love those times. In the case of this post (which I will get to the point of soon I promise) my weekly scheme went out the window because I caught wind of, ok received an email about, a really really awesome brand that will be hitting our ever increasing wish lists very soon. Meet Mauro Grifoni AKA the label every cool girl worth her sartorial salt will surely swoon over.
There’s something quite Opening Ceremony meets J.Crew about Mauro Grifoni, undercut by an inimitable Italian lusciousness exuded by every tactile textured knit and glimmering brocade. Print and colour come in plentiful supply, which obviously means major thumbs up from me, but it’s the mix-n-match-yet-perfectly-put-together feel to this label that really makes me go weak at the knees. Silk jacquard and a neon puffa? Why not! Tartan wool cigarette pants plus gingham shirt and striped jumper? Bring it on! Chic separates, immaculate cuts and playfulness combined with wearability make Mauro Grifoni seriously hot fashion property. The collection arrived in Harrods fashion lab this week so you can bet your pastel pink overcoat I’ll be ransacking it ASAP!
Love Ella. X
You all know how much I enjoy discovering a new label to lust after. More often than not, I’m merely late to the party and the brand in question had been “discovered” by basically everyone else long before I caught wind of their covetableness. I think, or at least I’m going to work on the basis that, Scaline London’s under-the-radar status means I’m slightly ahead of the curve this time. Either way I’m happy to have learnt of its existence and of course, introduce Scaline to you. I always find it fascinating how many businesses, sartorial or otherwise, get started as a result of a dynamic individual not being able to find the product or service they crave and, rather than just sighing and settling for something else, deciding to do it themselves. For instance, as a fashion fanatic working in international management, Anne-Sophie Kohler wasn’t feeling the suits on offer. Rather than making do, as most of us would, in 2010 she decided to launch her own label to fill this void in the market and her own wardrobe. Thus Scaline London was born, a Shoreditch based, European inspired brand dishing up work appropriate attire that won’t cause a ruckus in the office, break the bank or bore the wearer to death. luxury for stylish young ladies. This oh-so-brief synopsis makes it all sound super simple but as anyone who’s had anything to do with fashion, business or start ups will no doubt be painfully aware, these things never are. I’m sure there were trials, tribulations and moments where Anne-Sophie wished she’d never had the bloody idea in the first place. Luckily all seems to have worked out well and Scaline London’s latest array of looks are par excellence with a simple yet effective blend of sleek silhouettes and leather detailing a’plenty.
From left: Alexis Biker Inspired Boucle Jacket, £139, Clara Cotton & Leather Dress, £89, Helene Crepe Tank Top, £49, Nicole Grey Flared Pencil Skirt, £79.
As someone who doesn’t own tracksuit bottoms on principle and considers most outfits incomplete without a collar, I love the idea of smart, slick basics which is what Scaline London is all about. My favourite piece is the immaculately cut Nicole flared pencil skirt which I’d jazz up with an embellished blouse or some novelty knitwear. For the minimally inclined it would be perfect paired with a simple white tee or black cashmere poloneck. How would you style it?
Love Ella. X
Generally speaking I steer clear of “news” type blog posts on the premise that no sane person would rely on me for news when Vogue.co.uk, Style.com and just about every other blog and mag on the planet will deliver it quicker. My tendancy to ramble on for thousands of words especially if the subject excites me (which, let’s face it, applies to most fashion related things) doesn’t exactly make for speedy blogging. However when a snippet of sartorial juice so post-worthy appears in my inbox it would be churlish not to share the love. Case in point; Repetto Ready To Wear AKA the chicest, most covetable, aeons overdue idea I’ve heard in a long time! Founded in 1947 (a bit of history for you!) by Rose Repetto, the label has since become a byword for elegance. After all, when your first non-dance design happens at the request of Brigitte Bardot, it stands to reason you’re onto a winner. Since the Summer I spent interning in the French fashion capital all those years ago I’ve shamelessly coveted Repetto’s iconic ballet flats. For me, they’ve always epitomised the kind of effortless Parisienne style I so often unsuccessfully try to emulate… And now they’re doing CLOTHES TOO!
This news is almost too much. Definitely too much for my poor bank balance which was already in grave danger what with J.Crew opening its London store next month. But then, a woman in possession of clothes this lovely would have a fittingly nonchalant attitude towards phone bills.
Repetto have also just launched their UK ecommerce site selling all their Ready To Wear delights plus more shoes that you can shake a pop sock at. Visit it here if you dare.
Love Ella. X
As I’m sure I don’t need to tell you, London Fashion Week is now just days away! If you read last season’s diaries then you’ll know that my beloved Whistles held their first ever catwalk show for AW13. The collection was a mega hit (I’m sure you’ve spotted their camo prints in every single fash mag) and the FROW was graced by the likes of Tallulah Harlech and Grace Woodward. I’m thrilled to tell you that Whistles will be doing it again for SS14 and live streaming the show on their website. But that’s not all my friends. The brand will also be inviting one of YOU to attend the show as a VIP guest!
The lucky winner will also bag £300 to spend on a new outfit at their Dover Street store, a Bumble and Bumble blow dry at Radio Hair Salon, a goody bag of Bumble and Bumble products and a night’s stay at East London’s impeccably stylish Town Hall Hotel. Oh and it’s a prize for two so you can take a friend. Amazing, right? So here’s how to enter…
For a competition with such a fabulous prize, the task Whistles are posing is wonderfully simple, sharing your fashion week essentials. Whether it’s a particular outfit, a long-lasting lipstick, a state of the art camera or a pair of ballerina flats stored away in your handbag, whatever sartorial something could see you through five days of back-to-back shows and parties. Post a photo of your London Fashion Week Essentials to Instagram, using the hashtag #WHISTLESSS14 and mentioning @THISISWHISTLES. I thought this sounded like fun so I came up with a little selection fashion month must-haves myself to inspire you…
1) Whistles Camo Jaquard Shirt, £135
2) Whistles Limited Connie High Block shoes, £250
3) Whistles Brigitte Round Heavy Sunglasses, £50
4) Whistles Limited Corine Clutch, £295
5) Whistles Camo Jacquard Skirt, £125
The competition will end on Tuesday 10th September and we will notify the winner on the following day by commenting on the winning photo. All entries will be judged by Whistles Design Director Nick Passmore… Good luck!
Love Ella. X
Ps) Of course there can only be one winner so if you don’t land the prize, remember you can watch the Whistles SS14 show as it happens at www.whistles.co.uk