Hugo Boss Red Never Follows

I’ve said it before and I’ll say it again, events at the Saatchi Gallery really are excellent. This was especially true in the case of last Tuesday when Hugo Boss decided to celebrate their 20th Anniversary with a private view of their exhibition, Red Never Follows, followed by a party. Unsurprisingly, the whole thing was beyond fun. I’d planned on popping in to see the art before dinner with my lovely friend Lilly next door then going home, suffice to say that did not happen.

Hugo Boss

Being among the first to arrive we got a seriously good look at the installations which ranged from cool and conceptual, to downright mind boggling. I soon learned that what we were ogling was just the tip of the iceberg. Hugo Boss’s Red Never Follows project is actually rather more complicated, in a good way. The brand enlisted 20 urban creatives to *ahem* create objets d’art inspired by the idea of “not following”. At the same time, their design team concocted a capsule collection of 20 pieces with the same aim; to take something classic and reinvent it. Having since see (and majorly coveted) the results I can confirm they achieved it. Slick, seductive and oozing contemporary cool in an effortlessly understated manner, I wouldn’t mind adding any/all of the items to my wardrobe. You can check the collection out at redneverfollows.com or read on to hear more about the night itself which pretty rapidly turned raucous.

Hugo Boss

Hugo Boss

Hugo Boss

So after taking a turn of the gallery space and taking a few selfies inside Güvenç Özel’s amazing “Cerebral Hut” (totes what he designed it for) we said our goodbyes and moseyed out into the balmy Chelsea night with the intention of a girly dinner at Manicomio then home to bed. Just as we were finishing off our delectable chocolate dessert (having both got the monkfish “healthy option” for our mains only to be seduced by the promise of richer-than-rich truffle topping) when I received a text from Naomi of The Fash Pack instructing me to get myself back to the Saatchi pronto where the party was just getting going. Naturally there was only one possible course of action, scoff the rest of our meal, knock back our wine and hot foot it to the gallery as fast as our stiletto clad tootsies could take us.

Hugo Boss

David Bailey & Catherine Bailey

Hugo Boss

Rob Brydon & Alessandra Roach

Hugo Boss

Vanessa Kirby

Hugo Boss

Bip Ling

By the time we arrived the place was fit to burst with stylish types including many famous faces from the fashion, art and other-assorted-creative worlds including David Bailey, Alexandra Roach, Vanessa Kirby, Rob Brydon and Bip Ling to name but a handful. A quick glance inside the exhibition space confirmed that everyone had got their cultural fill and moved on to the bar area where the lights were low and guests were guzzling tantalisingly tasty (but lethally strong) Remy cocktails.

Hugo Boss Red Never Follows

Hugo Boss

The phrase “private view” doesn’t usually conjur up images of dancing and decadence but there was plenty of both on this occasion. Mr Hudson took to the decks – clad in Hugo Boss of course – and we made for the dancefloor. Innovative art installations followed by stiff drinks and throwing shameful shapes… Now that’s what I call a good Tuesday evening!

Hugo Boss Red Never Follows is on at the Saatchi Gallery until September 1st and free entry, sadly I suspect the cocktails were a one time thing.

Love Ella. X

Posted on by Ella Catliff in Parties 1 Comment

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