As on so many occasions, I may or may literally be “introducing” you to the brand in question. Cobra Society is now in its fourth season but it is only recently that I really learnt anything much about them and I thought their’s was a sartorial story worth sharing. Before deciding to write this post or even looking at the label’s website I’d heard the name and seen the designs in countless fash mags and on the feet of various style setters. At first glace Cobra Society appears to be all about brights, eclectic patterns and putting a city chic twist on ethnic influences. Of course, it is all these things, but also many more besides. The rich hues, jazzy colour combinations and an air of haute bohemia inherent in the brand’s style isn’t just “inspired by” global wanderings and traditional artistry, it’s quite literally the product of it. During her travels designer Alex Davis became so enamoured with North and Central African culture that she decided rather than try to replicate the local artisans’ aesthetic, she wanted to support and nurture it… Not to mention, bring the real deal back West so that the rest of us could appreciate it.
Since launching Cobra Society in the autumn of 2011, Alex has employed locals from villages in North Africa and the Middle Atlas Mountains to create the hand dyed and woven Kilim rugs used for each and every accessory she produces. From a strictly style-oriented perspective, this results in a hand-crafted yet luxurious feel and each pair of boots or smoking slippers being ever-so-slightly different from the others. On a larger, or at least rather more worthy scale, Alex’s policy of using (and paying for) the time tested skills of these villagers help support communities living a very different life to the fashion forward females wearing their work in London or Los Angeles. And if the ethical aspect and craftsmanship behind Cobra Society doesn’t convince you that each design is deserving of its distinctly designer price tag just remember that Jessica Alba, Jennifer Lawrence and HRH Beyonce are fans… Yep, totes worth it.
Love Ella. X