Over the past year I have undergone the mammoth transition from techno-phobe to fully-fleged twitter/flickr/blogger ADDICT! Still despite my newfound love of all things internet-related I have never really managed to get my head around the idea of online shopping. In theory I could happily browse Net-a-Porter all day and probably end up bankrupting myself under the misguided belief that online spending isn’t “real money”. But when it comes down to it online shopping leaves me a little cold. To me it has always seemed to lack the intimacy of physically trawling the shops… that is, until now. Wardrobe Mistress.co.uk is set to transform online shopping as we know it with an idea so simple and so ingenius that it’s hard to believe no-one ever thought of it before! As a luxury online fashion emporium, Wardrobe Mistress will unsurprisingly offer it’s customers the chance to get their hands on the cream of the sartorial crop without leaving the comfort of their own home. So far, so Net-a-Porter.

But what sets WardrobeMistress.co.uk apart from the rest is that it will not only offer customers to splash their hard-earned cash, but also sell their unwanted designer fare AND indulge in a range of personalised services including wardrobe management and detoxing, personal styling and personal shopping.

Always though that personal shoppers and stylists were reserved solely for celebrities and the sartorially challenged? If so, think again. If asked whether I would ever invest in the advice of a professional, my answer would probably be an outraged No! However, in actual fact even the most practised shoppers around could use a little help streamlining our wardrobes from time to time. For any woman with a full-time job who wishes to retain some semblance of a social life, spending a whole day browsing the shops or organising one’s wardrobe would be a rare luxury. “Having it all” leaves precious little time for wardrobe management and THAT my fashion forward friends, is where Wardrobe Mistress comes in. Most cash-rich, time-poor style savvy women wouldn’t think twice about hiring a personal shopper at Harvey Nicks, so why should it be any different online? And the idea of having one’s wardrobe spring cleaned by a professional “Wardrobe Mistress”, well that’s just a dream come true. Whilst the idea of personalised shopping services is undeniably brilliant and will probably make a lot of high-powered business women very happy, it’s the clothes I’m interested in and that is where Wardrobe Mistress.co.uk looks set to seal the deal. From exclusive Chanel dresses to barely-used designer clutches,  this online boutique is all about one-of-a-kind luxury at not (necessarily) astronomical prices.

Wardrobe Mistress.co.uk launches on May 3rd but for now, here’s an EXCLUSIVE sneak peek at the designer delights in store…

Chanel tweed dress

Diane Von Furstenberg “Antoinette” gown

Love Ella. X