Introducing WHIT

WHIT Whitney Pozgay

Given that Whitney Pozgay honed her craft in the studios of Kate Spade, there was never really any doubt that her own brand, WHIT, was going to be a huge hit with me. Currently a member of the ultra prestigious CFDA Incubator, Whitney’s career trajectory has been impressive to say the least. After studying theatre, concentrating in costume design at the University of Texas and spending a final semester at the Sorbonne the designer relocated to NYC in 2003 and went to work as a receptionist at the office of her aunt, Kate Spade. Having spent her college holidays indulging her long term love of fashion by way of internships, Pozgay decided to pursue her passion, enrolling at Parsons and the Fashion Institute of Technology. Kate Spade soon spotted her flair for deliciously playful prints, adorable details and ingenious colour combinations and promoted her up their design ranks through cold weather accessories, the relaunch of women’s apparel and overseeing the brand’s collaboration with avant guard collective Threes Afour. In 2007 Whitney made the move to Steve Alan where in her role as lead women’s wear designer she spearheaded and designed women’s collaborations including Steven Alan for Uniqlo and Urban Outfitters’ brand Lark and Wolff. All in all, seriously impressive stuff. But enough with the bio and on to the matter at hand… WHIT! After three years at Steve Alan, Whitney decided it was time to go it alone and oh I’m happy she has. As you’d expect, WHIT is all about pattern clashing, bold colour and has a definite Kate Spade air about it. But – and this is a pretty important but – while Pozgay’s own line may have the Kate Spade touches I so love, the vintage patterns and feminine silhouettes are fused with a more downtown aesthetic. Think girlish gorgeousness with a tomboy twist. In other words, it’s brilliant.

WHIT Whitney Pozgay

WHIT c

These are just a few of my favourite looks from Whitney’s AW14 collection. Unsurprisingly, WHIT’s gathered stockists faster than Anna Dello Russo gathers street style photographers and you can find out all about those here.

Love Ella. X

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