I’m ashamed to admit that before September, I knew absolutely nothing about Jenni Kayne. But after attending her presentation during New York Fashion Week I can safely say you’ll be seeing a lot more of her divine designs on this blog! Jenni is a California girl through and through and in theory her laid back “nothing precious” aesthetic don’t sound like they would be remotely up my street. In practice, quite the opposite is true. When Jenni Kayne says “easy to wear” she’s not talking about tracksuit bottoms, au contraire. Her softly tailored separates, punchy prints and adorable accessories are far from sloppy but, crucially, every single piece is completely and utterly wearable.
For Pre Fall 2013 Jenni Kayne has served up the kind of collection that anyone in their right mind would want to own. Mannish overcoats and sleeveless tux jackets are given a feminine twist by way of sleek detailing (contrast colour lapels anyone?) and a deliciously vibrant palette. Silhouettes come sleek without being restrictive and bold block hues are juxtaposed with prints of the animal and digital variety. These are clothes that would turn heads and Fashion Week but wont send your boyfriend screaming from the room… Plus any designer who styles their look book with knee high socks is guaranteed to be a winner with me.
Love Ella. X