This morning dawned sunny and bright in NYC and rapidly developed into the kind of swealtering heat that us pasty skinned Londoners just can’t handle. Still, I was so over excited to be in the Big Apple I ignored the fact that all eight outfits I’d packed would cause me to break out in a sweat as soon as I left the hotel and headed out into the shabby chic streets of the Meatpacking District. After enjoying a spot of New York style brunch (typical tourist, I know) we set off to tour GANT’s gorgeous downtown stores. A full post on this subject will be coming soon. For now just know that they were utterly incredible. Never in my life have I encountered stores which so embody the ethos of a brand but I’ll save that tale for anther time and get back to the subject at hand… Fashion Week.
|I wore… Skirt & Blouse by Whistles, Topshop wedges,
Marc Jacobs handbag & necklace by Anne Bowes Jewellery
After a swift trip back to The Standard for an outfit change it was once again time to brave the heat. Slowely and ever-so-slightly sweatily we made the short journey (not so short in 6 inch heels mind you) over to 18th Street where ultra cool downtown restaurant, The Park had been transformed into a tropical oasis to showcase GANT by Michael Bastian’s SS12 collection. It was hands down the most beautifully designed presentation I have ever seen. We left the humidity of the street behind us and entered what can only be described as a preppy paradise. Obscenely gorgeous, GANT clad models posed louchely amid the foliage whilst equally good looking guests enjoyed ice cool cocktails.
The incredible venue was the perfect setting for an equally inspired collection. GANT’s signature collegiate style had been given a whole new twist with eye-watering brights and retro accessories. Sporty staples and immaculate tailoring reflected the brand’s all American roots whilst tongue-in-cheek prints and kitsch sunglasses gave it’s new season offerings a distinctly European flair. Michael’s Hawaian inspiration was tangible and I’ll bet I wasn’t the only one who found themselves day dreaming of white sand and pina coladas this afternoon.
The overall look was in-your-face but charmingly so with The B52′s “love shack” providing the perfect soundtrack to the collection’s 70′s vibe. The lovely Michael Bastian has truly outdone himself this season making fundamentally practical clothes feel fresh, exciting and every bit as covetable as their high fashion counterparts.
Love Ella. X