Yesterday evening Regents Street was flooded with the city’s best dressed who headed in to Central London for the Uniqlo 10th anniversary celebrations. In my opinion there are 3 essential components which determine whether or not an event is a success: the people, the drinks and the music. Uniqlo certainly ticked all three boxes and their birthday bash was one of the best I’ve attended in a while. The fash pack were well and truly out in force and everyone from Bip Ling to Rosario Dawson pitched up to check out the brand’s new and improved flagship store. BFF’s Jade Parfitt and Jasmine Guinnes did casual cool as only models can and uber stylist Grace Woodward left us all green with envy in a stunning floral print jumpsuit and seriously killer heels.

Rosario Dawson

Jameela Jamil

Moi

Bip Ling

Zoe Kravitz

Jade Parfitt & Jasmine Guinness

The evening began with champagne (obviously) and progressed into an endless supply of Belvedere vodka cocktails and lethally strong Saki served in custom made Uniqlo cups. All three floors of the store were packed fit to burst with beautifully dressed guests and so many familiar faces that it felt like some kind of post-fashion week reunion. As the evening went on we headed to the top floor were hotter-than-hot Parisian label Kitsune were on the decks. We danced, we mingled and we drank way too much Saki then all too soon it was time to go home. But not before we’d picked up our enormous goodie bags each of which were filled with Uniqlo booty including adorable puffa jackets! Freebies, Saki and music from the best DJ’s in Paris… What more could you want in an evening?

Love Ella. X