Lacoste SS14: Life Is A Beautiful Sport

Remember when I went to Paris with the lovely Lacoste? Of course you do, it was barely a fortnight ago! In case you do need a recap, the reason for my petite Parisian jaunt was the launch of their inspired¬†Life Is A Beautiful Sport SS14 campaign, naturally unveiled at a great, big, fabulous party. I can’t even begin to imagine how difficult it is to come up with a fashion campaign film that doesn’t have “yawn” written all over it. Lacoste managed it, and then some. Instead of regurgitating everything I wrote in my previous post I’m just going to let this stunning snippet speak for itself. Enjoy…

The full shabang launches TONIGHT online at

Love Ella. X

Creative agency: BETC
Production: Wanda
Director: Seb Edwards
Music: DISCLOSURE – “YOU & ME” ft Eliza Doolittle — Flume Remix / Universal Music Publishing


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