Leon Max Store Launch Party

Leon Max

Anyone who was forced to read George Orwell’s Animal Farm at school will no doubt remember the iconic quote; “all animals are equal but some are more equal than others”. Well, the same applies to parties. An event thrown in celebration of a shop opening involving copious amounts of champagne and lots of lovely clothes to look at can never be bad, but some are truly awesome. The Leon Max launch party last week fell into the latter catagory. Firstly, it was held on a Friday night, a seriously rare occurence for a fash bash. As anyone who’s consumed one two many cocktails on a Monday night and endured a groggy Tuesday morning can attest, the brilliance of this super simple organisational decision is not to be underestimated. Secondly the location, Westbourne Grove AKA the Notting Hill hub of  so-chic-is-hurts designer boutiques, bars and beautiful people. Then there was the brand who’s store it was opening, Russian born American fashion designer and arbiter of tasteful luxury, Leon Max. Finally and possibly most importantly, the guest list. Think Kristen McMenamy, Julien Macdonald, Leah Weller… And that was before the all important after party even got started!

Leon Max

After several hours of mingling, champagne swilling and garment ogling my fellow attendees and I hot footed it to The Londsdale, an elegant yet unpretentious cocktail bar located a high heel friendly hundred metres down the road. There the evening entered into the realms of pure fashion fabulousness. By the time I arrived the ground floor of the venue was already packed fit to burst with stylish revellers dancing to tracks mixed by Jaimie Winstone so I headed upstairs to an intimate, white carpeted room. After entering the space I honestly didn’t know where to look. On one side sat Harpers Bazaar Editor (and my other great personal career/wardrobe/life idol) Kim Hersov, on the other stood a coterie of supermodels and “it” girls including Cara Delevigne and Mary Charteris and in the middle was a pop-up bar serving fresh lobster! In the end, I decided to hit the (open) bar in an attempt to calm down and act cool with the help of a Cosmopolitan. Several cocktails later, I summoned up the Dutch courage to strike up conversation with Kim who, it turned out, was utterly lovely and a lot less terrifying than one would expect someone with quite such impeccable style to be.

Leon Max

Leon Max

After badgering her for the best part of half an hour I decided it was time to curtail my stalker moment and made my slightly wobbly way back downstairs to nab a prime position by the stage before the main event began. And it was lucky I did because the “main event” in question was pretty awesome. On top of delicious drinks, unlimited lobster and the opportunity to smoke inside (yes really) my fellow guests and I were also treated to a live performance from The Kills, a spectacle made even more spectacular by the fact Kate Moss pitched up to support hubby Jamie Hince.

Leon Max

After a few pitch perfect songs the world’s coolest couple made their exit, leaving the rest of us to continue the party. There may have been a few sore heads the next morning but for once, it was a Saturday.

Love Ella. X

Posted on by Ella Catliff in Parties 1 Comment

One Response to Leon Max Store Launch Party

  1. Gina Shin

    ah~ looks like so much fun :) hope you had a good time.
    & I have to agree with “so-chic-it-hurts” hahah

     

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