
I think it’s fair to say I’ve had a long and colourful relationship with Juicy Couture. In my early teens I coveted those trademark tracksuits and eventually managed to get my hands on a baby pink one which, much to my mother’s horror, I wore pretty much 24/7. A few years on it’s more the playfully preppy separates, eye-popping party frocks and general joie de vivre the brand embodies that I adore. Joie de vivre was certainly in plentiful supply last Thursday evening when Juicy Couture took over divine London members club, Home House for their Fall 2013 party.


In true Juicy style, I decided to don hot pink and sparkles for the occasion… Not that I really need much encouragement to do so but you know, sometimes it’s nice to have an excuse. Home House’s magnificent reception room looked equally pink and sparkly with handsome waiters offering glasses of champagne as we walked in and mannequins clad in the Fall 2013 collection artfully arranged around the bar. My date for the evening, photographer Alistair Guy was running behind schedule (due to having been party hopping since 5pm!) but luckily I immediately spotted the lovely Emily Johnston of Fashion Foie Gras, grabbed a drink and made a beeline for her. After a good catch up with Emily who made me thoroughly jealous with the news that she’d be jetting off to Antigua the next morning for Heidi Klein’s swimwear shoot, I went to investigate the “flower wall” I’d heard rather a lot about.




The flower wall was every bit as fabulous as expected, literally being a wall of hot pink flowers in front of which you could pose for a polaroid. Naturally I had about five goes and would happily have had several more were it not for the growing queue of increasingly unamused looking guests awaiting their turn. After reluctantly stepping away from the wall Alistair (who had arrived just in time for a snap) and I set about getting our mingle on. Given that everyone from Zara Martin and Jade Williams to more blogger and PR pals were in attendance we could have mingled all night but as is usually the case on a Thursday, this was not the only party in town. So after one quick dance to the pop-tastic beats of the evening’s Dj’s Amber Le Bon and Becky Tong we said our goodbyes and headed off to event number two.
Love Ella. X