Remember my Louis Vuitton Cruise Icons shoot a few weeks back? Well, as those of you who read the blurb will know (don’t blame you if you didn’t, the clothes were just so fab) the point of the project was to celebrate the opening of the brand’s Selfridges Townhouse. What does a “townhouse” within a department store entail? I hear you ask. Well, I’ll tell you. On the most basic level, it’s a kind of shop-in-shop. But then of course, nothing Louis Vuitton does could every really be called “basic”. The label enlisted world renowned French-born, Japanese based designer, Gwenaël Nicolas to create the ultimate destination for retail theatre. As anyone who’s visited the space will agree, the results are truly spectacular.
The first thing you see upon entering is a magnificent spiral structure that winds its way upwards through the historical Selfridges building. Within the structure is a circular lift that connects the different levels of Louis Vuitton loveliness, rotating as it travels up to offer panoramic views of all Selfridges’ sartorial wonder.
While we’re on the subject of those levels, the Ground Floor showcases Louis Vuitton’s latest collection of leather goods, accessories and travel items within the Maison’s first ever Digital Atelier where you’ll be guided on an interactive journey through the history and craftsmanship of the brand amid specially crafted glass art pieces. On the first floor you’ll find the full Men’s ready-to-wear, shoes and accessories collections exquisitely arranged within modern-luxe amber brown décor contrasted by strong patinated glass elements. Travel up again and you’ll arrive at floor number two where the chicer-than-chic women’s collections are displayed amongst an array of original furniture especially selected to compliment it. Like I said, the place is awesome.
Me & Nik
And how did Louis Vuitton toast the unveiling of this exquisite feast of luxe fashion splendor? With a party of course! A seriously glam one. I had been looking forward to the event ever since I found out about it some months before. When the lovely folk at LV offered to dress me for the occasion, my excitement rose to embarrassing levels. Bedecked in what was definitely one of my favourite outfits EVER I made my way to Bond Street where the place already resembled a “who’s who” of the worlds of art and fashion. Alannah Weston, Jodie Kidd, Tamsin Egerton, Langley Fox Hemingway, Gillian Anderson, Portia Freeman, Joanna Froggatt… You name them, they were in attendance, looking divine in the Louis Vuitton collection.
A Vuitton style welcome…
Tamsin Egerton making an entrance…
As we entered the townhouse, my fellow guests and I were greeted by French maids and butlers who I thoroughly enjoyed and tried, in vain, to resist taking a selfie with. After locating Nik and Maddison and, of course, a glass of champagne we set off on an exploratory tour of the townhouse. This took rather longer than expected due to everyone being in attendance but if you enjoy mingling (which, shocker alert, I really do) this kind of situation is ideal. Plus it makes the inevitable losing-your-party-pal infinitely less awkward. By the time we returned to the ground floor, Mary Charteris and Robbie Furze were on the decks and the Ruinart Blanc de Blanc Champagne was certainly still flowing. I remembered the INSANE canapés at Louis Vuitton’s Paris soireé so made a beeline for those bad boys on this occasion. We were treated to an array of quintessentially British treats, made using locally sourced organic ingredients like fresh black truffles from Dorset, salt marsh lamb from Cumbria and honey from Regents Park. Suffice to say, they were beyond delicious.
Mary Charteris on the decks
Bip Ling & French Maid
Langley Fox Hemingway (what a name!)
I always say that the mark of a truly great party is when you feel genuinely sad once it’s over. This was definitely the case at the Louis Vuitton Townhouse launch. Although admittedly, we were off to the Carven party next, so I cheered up fairly quickly.
Love Ella. X