Generally speaking, I try not to get into the habit of posting ad campaigns. Don’t get me wrong, a lot are so utterly inspired I could ramble on about them for hours. But of course, I can’t post every single one and doing some but not others can get a bit awks. However, there are some campaigns so utterly spectacular it would be a crime not to share them, regardless of the fact you’ve probably seen them already. One such campaign, or rather triumphant work of fabulousness, is Louis Vuitton SS14 or, as I like to think of it, Marc’s Showgirls.
As you may remember, this season I attended my first ever Paris Fashion Week including the inevitably breathtaking, fashion month grande finale that is the Louis Vuitton show. The experience was one I will never forget. Despite being basically the only person on planet fashion not to have heard the rumours of Marc Jacob’s imminent departure from Maison Vuitton, I sensed something was afoot the moment I entered the venue. Iconic pieces from the sets of Marc’s most memorable shows, including the station clock, carousel, escalators and hotel corridor, had been re-imagined in black; a glamourously gothic take on the designer’s “greatest hits” if you will. The press release exquisitely packaged on our seats (mine was labelled “Mademoiselle Ella Catliff”, I nearly fainted) was equally poignant with a personal note from Monsieur Jacobs dedicating the collection to his muses and “the showgirl in all of us.” As for the show that followed, well, just click here if you need a reminder. But enough nostalgia, let’s talk campaign. Staging your swansong show for an iconic heritage brand you’ve turned into one of the hottest fashion labels around must be tricky. If, as Marc did, you manage to go above and beyond leaving even the most RBF (resting bitch face) afflicted among us practically weeping then concocting an equally incredible advertising campaign must be practically impossible. Or so one might think, anyway.
Caroline De Maigret
How best to represent a collection in homage to the iconic, powerful females who have inspired the work of one of the most influential designers of our time? By featuring them, of course. As you can see, the Louis Vuitton Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the Marc Jacobs’ personal muses. Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show naked save for a theatrical headdress and LV graffiti. Shot by Steven Meisel in the same noir palette as the SS14 show and featuring this season’s variations on the iconic Noé bag in feathered or studded alligator, Sprouse sequins, or Monogram canvas trimmed with black leather.
Fan Bing Bing
There’s something both hauntingly beautiful and powerfully striking about this campaign. In short, c’est magnifique. It seems a fitting tribute to Marc Jacobs’ 16 years at the helm of Louis Vuitton. Nicholas Ghesquire, bring it on.
Love Ella. X