For the past few months I haven’t been able to make it down Bond Street (dahhhling) without stopping at Tara Jarmon. Generally speaking I’m careering along as fast as my impractically shod feet will carry me, late for one thing or another, so I’ve not yet been able to go in for a proper browse. But that, my fashion loving friends, will all be changing pretty soon. Tara J might just be my new style obsession.
How I’ve only just found out about this brand is conclusive proof that I really don’t know as much as I like to think I do. With its penchant for ice cream hues, ladylike silhouettes and pie crust collars beyond a Park Avenue Princess’ preppiest dreams, Tara Jarmon could not physically BE any more up my sartorial street. The Canadian born, Paris dwelling designer launched her label with the aim of offering a contemporary take on Audrey Hepburn elegance and boy, does she deliver. Cinched waists, crisp shirting and cute capri pants exude pulled together polish while barely there city shorts and adorable detailing add an element of flirtatious fun. One of my favourite pieces from the SS13 collection has to be this divine pastel green number (above). I’d pair it with my embellished L.K.Bennett pumps and ice blue Alberta Ferretti clutch for a deliciously girly daytime look. Arch minimalists and tomboys, I’m afraid Tara’s creations may not your thing. But if, like me, you feel no wardrobe is complete without a hefty dose of pink then form an orderly queue.
Love Ella. X