As a die-hard West London girl, few things could possibly entice me to up sticks and move to Shoreditch. Not for all the rooftop swimming pools, moustached hipsters and resonably priced beverages in the world would I relinquish my Starbucks-frequenting, French Sole wearing ways. But living within walking distance of Start London? Well, that’s tempting. As I probably don’t need to tell you, Start London was launched in 2002 by TV Presenter, musician and Front Row regular Brix Smith Start and her retailer husband, Philip. Ten years on it’s basically the last word in high fashion cool, stocking the likes of Carven, Acne, Alexander Wang and Helmut Lang. With the September issues now gathering dust and Autumn basically here, never the time is ripe to shop. So with this, and now-scarily-close fashion week, in mind, I teamed up with cult multi-boutique e-tailer FarFetch.com to create my own edit of Start’s A-MAZING new season collections…

Neon Knit

Neon Jumper: Acne, £170, click here to buy
Jeans: Nudie Jeans Co, £95, click here to buy
Patent Chelsea Boots: Acne, £460, click here to buy
Round Patent Bag: Carven, £600, click here to buy

Modern Ladylike

Dress: Carven, £555, click here to buy
Clutch: Rocio, £290, click here to buy
Shoes: Acne, £330, click here to buy

Keepin’ Cosy

Jacket: Acne ‘Rita’, £1400, click here to buy
Sweater: Markus Lupfer, £310, click here to buy
Jeans: Nudie Jeans Co, £100, click here to buy
Tote: Sophie Hulme, £570, click here to buy
Boots: Acne, £360, click here to buy

Love Ella. X

Photography by Paul Gonzales