I apologise in advance for being obnoxious first the on a Monday morning (feel free to click away, I’ll try not to be too offended) but I’m seriously excited to share my latest project with you all. In the lead up to London Fashion Week I was approached by the lovely folk at H&M to take part in a styling collaboration with them and The LFW Daily. For those that didn’t know, the LFW Daily is a brilliant publication released every day during London Fashion Week. Just to give you some background, the Daily was founded in 2008 by Cat Callender and Jenny Dyson, formerly of Elle and Vogue respectively and current contributors include top journos such as Rebecca Lowthorpe (Elle), Sarah Bailey (Harper’s Bazaar), Anna-Marie Solowij (Vogue), Sarah Mower (Style.com), Lauren Cochrane (The Guardian), Melanie Rickey (Grazia), Caryn Franklin, Susie Lau (Style Bubble), Alexander Fury (The Independent) and Orange Prize Winning novelist Linda Grant. It combines intelligent, informative fashion writing with insider knowledge of the industry and a welcome dose of wit. During the biannual shows there won’t be a single person not reading it, trust me on that. The Daily has a running partnership with H&M and for the past couple of seasons they’ve invited a few Editor’s to curate a window display in the flagship store and do a feature in one of the issues. This time around they decided to work with bloggers instead and I was indescribably honoured to be asked alongside Susie, Emily Johnston of Fashion Foie Gras, Navaz Batliwalla of Disney Roller Girl and Sandra Hagelstam of Five Inch and Up.
Styled by MOI!
One of the things that was so cool about the project was how different each of our personal styles are, especially when it came to seeing the finished displays. I’m not going to lie, I did have a total “pinch me” moment when I saw “Styled By La Petite Anglaise” emblazoned across the H&M shop window and in front of a troop of brunette bobbed, preppy clad mannequins inside.
In the LFW Daily
Thank you again to H&M and The LFW Daily for including me in this truly special project. I also just so happen to have another exciting collaboration with H&M coming up this week, I’ll be telling you all about it tomorrow so watch this space!
Love Ella. X