I am extremely excited to be able to share the details of my latest project with you this morning and possibly even more excited to invite you along to a fabulous event next week! My relationship with Juicy Couture has been a pretty long running one. Aged fourteen I managed to persuade my father to buy me one of their trademark tracksuits in baby pink which I wore morning, noon and night until it turned an icky shade of grey and began to disintegrate. I grew out of my pink sweatpants wearing phase pretty soon after that but Juicy Couture retained its place in my heart and of course, in my wardrobe. Because you see, Juicy does so much more than just loungewear. They also offer up an arr playful, preppy pieces and, as is kind of the point of this project, some really great denim. For AW13 they’ve seriously pushed the boat out with an array of treated styles ranging from destroyed slouchy skinnies to luscious leather inserts, leopard print biker chic and sleek n’ shiny foil coated. And we all know how a new collection should be celebrated right? With a party, obvs.
On August 22nd I’ll be teaming up with Juicy Couture and two of my favourite blogger pals, Ella of Coco’s Tea Party and Reem of Five Five Fabulous to hold a celebratory soiree at the Regents Street store and you are ALL invited! Elegant Touch will be giving manicures, Whinnie Williams (the artist formerly known as Sunday Girl) will be on the decks and there will be a 20% discount on everything! I suspect you probably don’t need styling advice but if you fancy any, Reem, Ella and I will be on hand to give it or just to hang out while enjoying the cocktails which will, of course, be flowing. And of course, the FAB-U-LOUS treated jeans collection will all be in store by then so we can all get our dress up on! To give you a sneaky peek at the kind of ensembles that could be involved I styled myself in a few of them. What do you reckon?
Wearing Juicy Couture Crop Straight Jeans, £180
Wearing Juicy Couture Classic Skinny Jeans, £125
Wearing Juicy Couture Coated Skinny Jeans, £175
The event will be from 6.30 to 8.30pm next Thursday, no RSVP necessary, just pitch up and join in the fun. Hope to see you there!
Love Ella. X
Ps) If you’re tweeting or Instagramming remember to #juicyjeans