Do you dream of swanning around in Mary Katrantzou’s kaleidescopic prints and Roksanda Ilincic’s perfect peplums? Hitting the pub wearing Holly Fulton’s colour-pop creations and banishing first date jitters in an elegant Erdem ensemble? I know I certainly do. Sadly, like most of the population, my budget’s never quite been able to match my fashion fantasies and there remains a large Jonathan Saunders shaped hole in my wardrobe… But all that might be about to change thanks to an ingenious initiative from London retail legend, Matches.

Between the Diamond Jubilee and the Olympics, 2012 is a pretty big year for Britain. And what better way to celebrate our country’s sheer fabulousness than by bedecking the population in cutting-edge designer togs while fighting poverty in London? At least that’s what I assume was going through Matches’ CEO, Ruth Chapman’s mind, when she came up with this inspired collaboration. Ruth enlisted a selection of London’s hottest fashion names including Holly Fulton, Mary Katrantzou, Jonathan Saunders, Roksanda Ilincic, Erdem, J.W Anderson and Richard Nicoll to each design a limited edition t-shirt based on their signature style.

The shirts will be sold at Matches for just £60 a pop with proceeds going to an extremely worthy cause, The Disposessed Fund. So, in short, this Summer we can all treat ourselves to the cream of the sartorial crop while helping those in need… God bless England!

Love Ella. X