Since leaving a high flying, city career to set up her eponymous label back in 2007, Zoe Jordan has well and truly established herself as one to watch. I mean, winning the Walpole Brand of Tomorrow award and being shortlisted for the ultra prestigious BFC/Vogue Designer Fashion Fund is certainly no mean feat. Add to that the fact that unlike her competitors, Zoe has no formal design training, and you’re looking at one impressive lady. Her secret? Read on to find out…
LPA: What was the initial inspiration behind your AW12/13 collection?
Zoe: Andalucian architecture, in particular the Pink House, I spent most of my childhood in the south of Spain.
LPA: What can we expect to see from Zoe Jordan during 2012?
Zoe: I’m currently busy working on the AW12 collection, the show will be at Somerset House and it looks like we’ll have some well known models walking which is exciting. Next season we are planning to launch our first pre-collection. We’re also launching a sunglasses line that I have designed for Andy Wolf Sunglasses and we’ll continue to work on our swimwear collection exclusively for Harrods. I always have an eye out for potential store space so 2012 might see the first Zoe Jordan boutique!
LPA: Where do you like to shop?
Zoe: I love to shop when I travel. I like to pick up pieces unique to that culture. My best finds have been a pair of beautiful riding boots in Argentina and one off pieces of Jewellery in Bali. Back in London I love Goldborne road and as fas as the high street’s concerned, I never leave Cos empty handed.
LPA: Which other designers do you rate and why?
Zoe: Eileen Gray, Frank Gehry and Frank Lloyd Wirght are some of my favourite designers and architects. I’ve also always greatly admired Yves Saint Laurent, introducing the tuxedo suit for women was an iconic moment.
LPA: What do you think is the key to good personal style?
Zoe: A natural confidence.
LPA: What is the most valuable fashion advice you’ve ever received?
Zoe: Coco Chanel’s legendary pearls of wisdom, when accessorizing always take off the last thing you put on.
LPA: The phrase “style icon” seems to be used a lot these days. Who, if anyone, truly deserves to be called iconic?
Zoe: I’m drawn to effortless, tomboyish style so someone like Lauren Hutton would be a style hero of mine.
LPA: What has been your proudest moment in fashion so far?
Zoe: Being nominated for the BCF/Vogue Designer Fashion Fund this year was an incredible honour. Although doing the presentations was scarily similar to Dragon’s Den, it was without a doubt the highlight of my design career so far.
LPA: What is your ultimate aim for the Zoe Jordan brand?
Zoe: I would love to grow the fashion label into a full lifestyle brand. I’m now starting to develop swimwear and sunglasses and then hope to launch shoes and bags in the future. I studied architecture and have a passion for interiors so eventually would hope to grow the brand in that direction too.
Love Ella. X