Unexpected Trend: Varsity Jackets AW12

Varsity Jackets

After SS12′s fixation with all things sportif, the current fashion-world-wide varsity jacket obsession shouldn’t really have come as a surprise. Maybe it was wishful thinking on my part as, not being the biggest fan of athletic chic, I was more than ready to wave it goodbye come August. But even if somewhere at the back of my mind was an inkling that track ready touches wouldn’t be disappearing anytime soon, much more shocking than the prevalence of varsity jackets for AW12 was the fact that, despite myself, I rather like them.

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Posted on by Ella Catliff in Fashion 2 Comments

AnOther Magazine teams up with Net-a-Porter

AnOther Magazine loves Net-a-Porter

So, AnOther Magazine has joined forces with Net-a-Porter… If that’s not a match made in fashion heaven then frankly, I don’t know what is! You may already be familiar with “AnOther Loves”, the magazine’s online emporium of must-have pieces handpicked by a network of industry insiders all over the world. Not so different from my own “LPA Loves” section… albeit on a much MUCH bigger scale.

Covetable clothes and awesome accessories beautifully displayed and accessible from your smartphone, sounds like AnOther Loves couldn’t get but better right? Well apparently, it could! Not content with the level of sartorial temptation they were offering, the cooler-than-cool fash mag launched a very special collaboration with Net-a-Porter. What to expect? Lots and lots and lots of oh-my-god-I-want-it-now inducing products including an exclusive McQueen clutch. The fashion team at AnOther (who really know there stuff) will be personally selecting their favourite pieces out of the endless array of designer delights stocked at Net-a-Porter to share with all of us. So lock up your wallets and disable your WiFi, this ingenious coming together of two modern style pioneers has the power to bankrupt. In the interest of getting the project off to a suitably fash-tastic start, AnOther Magazine Publisher Jefferson Hack treated Net-a-Porter Founder and newly elected Chairman of the British Fashion Council Natalie Massinet to his own version of the Proust Questionnaire… So flipping fabulous, you just couldn’t make it up!

Read the interview here and make sure to check out AnOther Loves Net-a-Porter… If you dare.

Love Ella. X

Posted on by Ella Catliff in Fashion 2 Comments

5 Minutes With… Three Floor Fashion Co-Founder, Han Chong

I’m sure I probably don’t need to introduce you to Three Floor Fashion but just in case, I’ll start this post with a few choice words anyway. Three Floor are arguably one of the hottest brands to have launched during the past couple of years. Their fashion forward yet ultra wearable style have earnt them an army of style savvy fans, not to mention features in every major publication going, from British Vogue and The Evening Standard to Garage Magazine. Most significant perhaps is the fact that despite being a favourite among Editors, bloggers and stylish girls-about-town alike, Three Floor remains determinedly high street in price.

Three Floor Fashion

I caught up with Three Floor Fashion Co-Founder and Designer, Han Chong, to get the inside scoop on the one-of-a-kind brand that’s currently topping wish lists worldwide…

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Posted on by Ella Catliff in Interviews Leave a comment

5 Minutes With… Mulberry Brand Director, Georgia Fendley

The Brilliant Britain press breakfast may have involved setting my alarm for an eye-wateringly early hour but Mulberry sure as hell know how to make a crack-of-dawn wake up call that little bit easier. Not only was there the promise of a far more delicious start to the day than my microwave porridge and an introduction to the project to entice me out of bed, but I’d also been promised the chance to chat with Mulberry’s brand director, Georgia Fendley.


As a die-hard Mulberry fanatic, I could have quite happily picked Georgia’s brains all day. But given her major role at one of the world’s most coveted brands, I kept things short and sweet. Enjoy…

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Posted on by Ella Catliff in Interviews 1 Comment

Mulberry Launches Brilliant Britain


There are certain things in life guaranteed to put a smile on my face. One of those things is Mulberry. Another of those things is Harrods. Exclusive events held at fabulous venues also feature somewhere near the top on my list of grin-inducing happenings. So when the handbag brand extraordinaire decided to hold an intimate press breakfast in the aftermentioned department store’s accessory department, my excitement hit new and probably unhealthy levels. But of course, this stylish get together wasn’t merely an excuse to drink champagne (served even at 8am in fashion circles), feast on miniature poached eggs and mingle… At least, not entirely. This week saw the launch of Mulberry’s Brilliant Britain project and so we gathered in Kightsbridge at the crack of dawn to hear all about it.

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Posted on by Ella Catliff in Fashion 2 Comments