What do Holly Fulton, Gareth Pugh, Roksanda Ilincic, Meadham Kirchoff and Jonathan Saunders all have in common? Well aside from bags of talent and legions of loyal fans all of these hotter-than-hot designers began their sartorial career with a helping hand from fashion’s fairy godmother, Lulu Kennedy. Since it’s launch in 2000, Lulu has been running Fashion East, an ingenius initiative which nurtures London’s most exciting young designers through the turbulent early stages of their careers.
Each season the scheme provides a select few with the means to present their work to world on the London Fashion Week catwalk. The designers are chosen by a panel of industry experts including Grazia’s Kay Barron, Vogue’s Francesca Burns and Brix Smith-Start and provided with mentoring, PR and an opportunity to present their collections to top international buyers and journalists. Fashion East’s previous protégés have gone on to become some of the most in-demand designers around and each season the fashion world waits with baited breath to find out who could be the next big thing. Now the time for waiting is over as Lulu and Co have proudly announced that for the first time ever, Fashion East will be supporting the same line-up of designers that showed with them last season; James Long, Marques’Almeida and Maarten Van der Horst. Judging from what these emerging fashion stars delivered for SS12, we should be in for a treat.
|James Long SS12|
|Maarten Van der Horst SS12|
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