A while back I was lucky enough to go behind-the-scenes on the SS13 lookbook shoot for goat, a brand who’s delectable take on understated luxury have kept them a firm favourite among fashion insiders and discerning shoppers for over a decade. I caught up with goat’s founder and designer Jane Lewis to talk first jobs, launching a business and just about everything in between…
What: Skirt by Peter Pilotto, Shirt by Zara, Shoes by Kurt Geiger, Ring by Swarovski & Clutch by Coach.
Where: Laura Bailey for Radley Launch & Roger Vivier Cocktail Party
I don’t know whether you’ve noticed, but at times I can come over the teensiest bit patriotic. Between my sheer excitement at the Diamond Jubilee (possibly more due to the four day party-athon situation than National pride but still), the fact I endlessly shop, wear and promote British brands (one word: Whistles) or my constant moaning about the weather, you could be forgiven for assuming that I’m a die hard Anglophile through and through. But, loyal though I am to my Queen and country (well, ish), since spending the Summer interning in Paris back in 2010 a bit of me has not-so-secretly wished I was French. Clichéd though it is to say, the French just have a certain ‘je ne sais quoi’ that no amount of money, number of trips to Colette or fash mags subscriptions can buy. I know this is probably a gross generalisation but every time I visit the world’s couture capital I can’t help but be in awe of it’s inhabitants effortless style. It is an exquisite insouciance best encapsulated, in my opinion, by A.P.C.
Fascinating though it is to hear from the designers whose collections we covet, some of us have to face the fact that we’re not and never will be that way inclined. Much as I’d love to be able to create my own stunning ensembles, I struggle to sketch so much as an apple. The same goes for makeup, slapping on a bit of mascara is about the extent of my abilities. BUT there’s more to the world of fashion and beauty than designing dresses or enhancing the already-gorgeous faces of ten foot catwalk queens. There’s also the business of side of things. So if you’re interested in all things stylish but more about academia than art, let me introduce your (and my) ultimate life/career idol, Birchbox Co-Founder Katie Beauchamp. In case you didn’t know, Birchbox is an online beauty subscription service that has revolutionised the way women shop for their make up and pampering essentials, try different products and learn about both established and exciting new brands. Having recently merged with JolieBox, the French equivalent, Bichbox is well and truly set to go global.
I caught up with Katia at London’s Covent Garden Hotel to get the inside scoop on being a sartorial entrepreneur…