5 Minutes With… Birchbox Co-Founder, Katia Beauchamp

Fascinating though it is to hear from the designers whose collections we covet, some of us have to face the fact that we’re not and never will be that way inclined. Much as I’d love to be able to create my own stunning ensembles, I struggle to sketch so much as an apple. The same goes for makeup, slapping on a bit of mascara is about the extent of my abilities. BUT there’s more to the world of fashion and beauty than designing dresses or enhancing the already-gorgeous faces of ten foot catwalk queens. There’s also the business of side of things. So if you’re interested in all things stylish but more about academia than art, let me introduce your (and my) ultimate life/career idol, Birchbox Co-Founder Katie Beauchamp. In case you didn’t know, Birchbox is an online beauty subscription service that has revolutionised the way women shop for their make up and pampering essentials, try different products and learn about both established and exciting new brands. Having recently merged with JolieBox, the French equivalent, Bichbox is well and truly set to go global.

Birchbox

I caught up with Katia at London’s Covent Garden Hotel to get the inside scoop on being a sartorial entrepreneur…

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WGSN Global Fashion Awards Shortlist Party

As you’ve no doubt gathered by now, or experienced for yourself, the fashion industry will leap at any excuse for a party. But as cause célèbres go, I’d say that the announcement of the WGSN Global Fashion Awards’ shortlisted nominees is a pretty good one.

WGSN Global Fashion Awards

Last Wednesday the London fash pack gathered at the W Hotel to drink, mingle and most importantly, find out who made the cut this year. Despite many people being fresh off the Eurostar from Paris, there was a stellar turnout of industry big hitters including former British Fashion Council Chairman Harold Tillman, Forward PR & The Industry Managing Director Courtney Blackman and renowned Brit designer and Owner/Director of bespoke tailors Norton & Sons of Saville Row, Patrick Grant. Having dashed over from 2nd year welcome drinks at University (AKA warmish wine out of plastic cups in a classroom, enjoyable but not exactly the height of glamour) plunging into the midst of this kind of champagne fuelled swank-tastic soiree was a major change of pace but, unsurprisingly, it didn’t take me long to get into the swing of it.

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Introducing District MTV

District MTV

Whether it was for the music, the gossip, the scripted reality TV shows or the ridiculously good looking presenters, who didn’t grow up watching MTV? I know I certainly spent many a school night delighting in Lauren Conrad’s endlessly dramatic Laguna Beach social life and Speidi’s car crash relationship instead of doing my homework. While MTV was once-upon-a-time all about music, I think it’s safe to say that’s not the case these days. And I don’t mean that as a criticism. Between Olivia Palermo’s wardrobe, Ashton Kutcher’s Punk-ing, and strokes of sheer television genius such as “Engaged and Underage”, MTV brings a bit of everything to the table. Not least, a healthy dose of fashion. It’s this pop cultural smorgesboard that inspired their latest venture, a digital platform (AKA a website) named District MTV.

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Weekly Wish List 05/10/2012

weekly wish list

1) Whistles Narcisse tiered lace dress, £195, click here to buy
2) Valentino studded calf hair pumps, £700, click here to buy
3) Nicholas Kirkwood suede and glitter loafers, £460, click here to buy
4) Carven wool crepe skirt, £240, click here to buy
5) Carven wool crepe jacket, £430, click here to buy
6) Stella McCartney Cloche hat, £185, click here to buy
7) Hoss Intropia frog brooch, £19, click here to buy
8) Mulberry Bayswater in burgundy, £795, click here to buy
9) J Brand 501 courduroy skinny jeans, £205, click here to buy
10) Theory Christelle sweater, £235, click here to buy

Love Ella. X

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Hoss Intropia x Vente-Privee give away!

Hoss Intropia

Whether you’ve got limitless cash to splash or are more likely to be found in Primarni than Armani, everyone loves a freebie. Especially a really nice freebie from a fabulous brand like Hoss Intropia and that, my fashion loving friends, is precisely the point of this post. In case you hadn’t heard of Vente Privee (unlikely) it’s an ingenious members-only online shopping club that delivers designer delights at up to 70% off their retail price. Their current flash sale is with the aforementioned Hoss Intropia and I’ve teamed up with them to give one of you this super cute clutch bag worth £181 from the Spanish style setter’s AW12 collection. All you have to do to enter is follow these oh so simple steps…

1) “Like” La Petite Anglaise on Facebook here

2) “Like” Vente-Privee on Facebook here

3) Answer the following question:

What country is Hoss Intropia originally from? 

Send your answer to ella@ella-lapetiteanglaise.com…. Good luck!

Love Ella. X

Posted on by Ella Catliff in Fashion 2 Comments