LPA Styles It: Start London

As a die-hard West London girl, few things could possibly entice me to up sticks and move to Shoreditch. Not for all the rooftop swimming pools, moustached hipsters and resonably priced beverages in the world would I relinquish my Starbucks-frequenting, French Sole wearing ways. But living within walking distance of Start London? Well, that’s tempting. As I probably don’t need to tell you, Start London was launched in 2002 by TV Presenter, musician and Front Row regular Brix Smith Start and her retailer husband, Philip. Ten years on it’s basically the last word in high fashion cool, stocking the likes of Carven, Acne, Alexander Wang and Helmut Lang. With the September issues now gathering dust and Autumn basically here, never the time is ripe to shop. So with this, and now-scarily-close fashion week, in mind, I teamed up with cult multi-boutique e-tailer FarFetch.com to create my own edit of Start’s A-MAZING new season collections…

Neon Knit

Start London

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Posted on by Ella Catliff in Projects 2 Comments

5 Minutes With… Karin Park

Karin Park

I’m embarassed to admit that until quite recently, I’d never heard of Karin Park. Then again, my music knowlege and taste is generally pretty appalling (the ‘most played’ playlist on my ipod includes more than it’s fair share of Britney) so that’s not entirely suprising. You on the other hand, may well have heard Karin’s name and music. But if not, then you’ll no doubt be familiar with them very soon as the raven haired beauty hailed as Scandinavia’s hottest export is racking up hits, awards and acclaim all over the show. Oh and let’s not forget a major advertising campaign for SWAROVSKI Crystallized which is how I managed to snag an interview with the electro-pop sensation.

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Posted on by Ella Catliff in Interviews Leave a comment

Look Du Jour: Heart Whistles

I’m sure you’re all aware of my long running, bordering-on-unhealthy obsession with Whistles. I’m not sure when it all started, probably when I bought my first tailored, wool peacoat from the King’s Road store circa 2007, but my wardrobe’s now bursting with Jane Shepardson’s ingenious designs. What can I say, when I like something, I really like it. Regardless of whether the object of my fixation is a particular Pinot Grigio, itsu’s salmon supreme sushi boxes or Starbucks triple-shot lattes, I firmly believe that you can never, ever have too much of a good thing and this outfit is a prime example.


What: Skirt, t-shirt, jacket & bag: all Whistles, Necklace: Anne Bowes Jewellery, Shoes: Paris.

Where: Emergency pre-fashion week shopping!

After spending a weekend in the country – think 3 days of sunbathing, Gossip Girl marathons and one ill-advised horse ride that’s left me in screaming agony – I returned to London this morning to start preparing for fashion week. I, somewhat foolishly, decided to move house 2 days before I leave for New York which has put a bit of a strain on proceedings. But my ticket requests are done, my flights are booked and now all that remains is wardrobe planning…

Love Ella. X

Posted on by Ella Catliff in Look Du Jour Leave a comment

Banana Republic Personal Shopping Goes Digital

banana republic

It’s a universally acknowleged fact of fashion that even the most stylish among us sometimes get it wrong. Often I see photos of myself taken as recently as last year and wonder WTF was I thinking!? Maybe no one saw fit to tell me that the outfit I’d chosen didn’t fit properly, or maybe that day I was just lacking sartorial inspiration. Now and again, a spot of style advice probably wouldn’t go amiss and a personal fashion guru would come in handy. Sadly most of us can’t just enlist the services of Katie Grand every time we need to pick a hot date/important interview/ex boyfriend’s wedding outfit but that, my friends, is where the new Banana Republic online personal shopping service comes in.

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Posted on by Ella Catliff in Fashion Leave a comment



Picking up where we left off last Thursday evening, after chatting with Garance Dore over watermelon cocktails at Kate Spade’s Covent Garden store I battled the crowds on Regent Street (not much fun in 30 degree weather and 6 inch heels) to make for party number two. Swarovski¬†Crystallized tend to pick pretty impressive ladies to star in their campaigns and this season is certainly no exception. The brand enlisted Scandinavia’s hottest new musical talent, Karin Park as their face of AW12 and invited a bunch of us along to the Swarovski Crystallized lounge to celebrate.

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Posted on by Ella Catliff in Parties Leave a comment