As you all are no doubt already well aware, tonight is a very special night on the British Fashion calendar. No, it’s not Kate Moss’s birthday, although let’s be honest, that probably plays host to some pretty fabulous frocks too. Tonight is the annual celebration of our nation’s hottest sartorial talent, it’s the British Fashion Awards. I was sitting down in a half-hearted attempt to write yet another bloody essay when an email popped into my inbox announcing the breaking news of the British Fashion Council‘s latest prize, the New Establishment Award. Well, no self-respecting fashionista could ignore something like that and I felt duty-bound to share the news of this exciting award and more importantly, it’s nominees with the world.
Over the past four seasons London has cemented its status as a capital for innovation, with a group of new designers commanding front row audiences only previously seen at the shows of long-established luxury fashion brands. This peer group is London’s New Establishment, bringing innovation to a luxury market. Sophisticated and exciting, they have surpassed being emerging designers and are growing into dynamic businesses, compelling even the most seasoned fashion retailers and journalists to sit up and take note. And who better fulfils this prestigious criteria than the awards’ inaugural three nominees, Erdem, Jonathan Saunders and Christopher Kane.
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| Erdem SS12 |
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| Jonathan Saunders SS12 |
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| Christopher Kane SS12 |
These talented London designers have catapulted to the forefront of the fashion industry over the past few years with A list FROWS, legions of fashionable fans and, let’s not forget, collections so covetable they basically bring tears to my eyes. As a die-hard devotee of all three designers, I can’t quite bring myself to pick a favourite. Who do YOU think will pick up the New Establishment Award tonight?
Love Ella. X




























