There is something undeniably wonderful about a brand that has stood the test of time. Chanel, Louis Vuitton, Burberry… All fashion houses that are every bit as relevant and influental today as they were at their inception over a century ago, if not more so. As Fashion History student, I find the rich and lengthy heritage of brands like those absolutely gripping. But while the legacy of Coco Chanel and Christobal Balenciaga fascinates me – as the many non-fashion friends I’ve bored to tears recounting them, probably innacurately, can attest – the next generation of designers are equally interesting and possibly even more important to the future of fashion.
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