Sergio Rossi SS13 Fashion Film

Like most people, I love a good film. Equally unoriginal is my obsession with fabulous footwear. So as you can imagine, when this little stunner from Sergio Rossi arrived in my inbox I got really quite excited. Not content with simply presenting his latest creations or sending out a lookbook, the brand’s Creatve Director Francesco Russo (great name, no?) enlisted the help of renowned producer Luca Guadagnino and Sundance Award winning director, Drake Doremus to showcase his SS13 collection in technicolour motion. As I’m sure you’ll agree, the result are utterly stunning and a whole lot more fun to look at than a boring old PDF.

Increasing numbers of brands seem to be choosing to showcase their collections via film these days. Personally, I think this is fantastic as you can get a much greater sense of the story and inspirations behind the products from a fashion film than a bunch of still shots. What do you reckon? And more importantly, how much does it make you want Summer back!? Massively regretting my foolish claims to be “over it” back in August…

Love Ella. X

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Whistles & O by TANK Cocktail Party

Whistles

Regardless of all good intentions, I ended up attending rather more than two parties during London Fashion Week but the Matches bash on night one and the Whistles & O by TANK’s cocktail party on night three were by far the most fabulous. Having just witnessed the awesomeness that was the Jonathan Saunders show at the Tate Modern, I was in pretty high spirits that Sunday evening. And it was just as well because going home and getting a good night’s sleep wasn’t an option as my most beloved brand had joined forces with one of the coolest fash mags around to host an intimate get-together. I’d been lucky enough to make the cut and there was no way in HELL I was missing it!

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Matches London Fashion Week Party

At long, long last I’ve managed to get my final fashion week diary up! Firstly, I apologise for the fact they’re tather more like essays than blog posts, but SO many notable things happened, collections showed and general musings needed to be shared that I struggled to keep them concise. Well, rest assured these next few will be short and sweet, just a few choice words and jealous-making snaps from my favourite fashion week parties. First up, Matches

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London Fashion Week SS13: Day 5

So finally we come to the last leg of my 12 day sartorial extravaganza. I’m not even going to attempt to count the numbers of shows I attended, glasses of champagne I guzzled, Starbucks lattes I drank or blisters I accumulated. Suffice to say, this time last week I was feeling achey, exhausted and ever-so-slightly pickled but of course, I’d happily do it all again tomorrow. Well maybe not tomorrow… Anyway, I digress. Enough reminiscing and back to the matter at hand, London Fashion Week day 5.

London Fashion Week

I wore…
Skirt & Jumper: Boutique by Jaeger
Shirt: Gap
Hat: American Apparel
Shoes: Kurt Geiger
Bag: Mulberry
Socks: Pantherella

First up was a show I had been looking forward to a LOT… Mulberry. As you may have gathered by now, I’m more than a little obsessed with the purveyor of gorgeous bags and just about everything else, so any chance to ogle Emma Hill’s delectable designs is an absolute treat. One of the many things I love about Mulberry is how each season they pick a theme and bedeck their venue, goodie bags and later showroom accordingly. For AW12 Hill looked to “Where the Wild Things Are” for inspiration and Claridges was transformed into a fairytale forest, complete with giant gold monsters. This time around the venue looked more like a fantasy, country garden than one of London’s smartest hotels thanks to grassy floors, luscious foliage and gnomes everywhere from the lobby to the ballroom and even the loos!

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London Fashion Week SS13: Day 4, part 2

As I mentioned earlier, London Fashion Week day 4 was so jam packed with must-attend shows that attempting to cram all of them into one post just wasn’t going to happen.┬áSo picking up from where we left off this morning, after David Koma at Somerset House my fellow bloggers Ella Gregory of Coco’s Tea Party, Abi Marvel of AbiMarvel.com, Natalia Kanj of FiveFiveFabulous and I piled into a taxi to make for show number five, Christopher Kane. The combination of an extremely late start at David Koma and Central London traffic made for an extremely high stress journey across town. After all, Christopher Kane is undeniably one of THE most in-demand designers around right now so we’d all rather have risked life and limb making the journey on foot rather than miss his show.

London Fashion Week

In between debating whether or not it would be better to get out and run (it wouldn’t have been) and berating Christopher’s choice of venue (Marble Arch, really?) we somehow managed to make it just in the nick of time. A few minutes later all previous angst vanished on account of the vast, minimalist space in which we found ourselves, a skyline oasis boasting spectacular views of the city and instantly made the designer’s choice of location make perfect sense. Of course, we didn’t have long to marvel at our surroundings as they were soon overshadowed by what was on the catwalk.

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