Juicy Couture Bloggers Breakfast

I heard rumours that the London fashion calendar was going to grind to a halt during the Olympics… Evidently that was a fib. Not that I’m complaining though as this week’s been a particularly fabulous one. On Tuesday morning I spent a very happy couple of hours toasting the launch of the brand, spanking new Juicy Couture flagship store with all my favourite fellow bloggers. It was a true testament to the power of Juicy Couture that we all made it for their eye-watering 8am kick off. We were lured out of bed at that unearthly hour with the promise of a ‘special surprise’, which Juicy certainly delivered by way of Tali Lennox and a bevvy of delectable male models crusing up Regents Street on hot-pink Vespas.

Juicy Couture

Juicy Couture

Juicy Couture

Juicy Couture

After that it was time to check out the store which had been given the full Juicy Couture treatment with boudoir furnishings, sparkle and of course, the brand’s latest collections. I always enjoy a fashion week reunion and yesterday morning London’s blogger contingent was out in force that morning with Ella of Coco’s Tea Party, Reem of Five Five Fabulous, Emily of Fashion Foie Gras and Zahra of Lyla Loves Fashion (and many more) all in attendance. We ogled the clothes (and the boys), moaned about the tube (which has actually ground to a halt thanks to the Olympics) and got stuck in to a truly delicious breakfast.

Love Ella. X

Posted on by Ella Catliff in Parties Leave a comment

5 Minutes With… Caroline Nodder, Editor-in-Chief of Drapers

Vogue may often be referred to as the ‘Fashion Bible’. I myself, am guilty of claiming this on many occasions. However, when it comes down to it, it’s not Vogue that industry insiders look to for valuable insights into the world of fashion, it’s Drapers. Since 1887, Drapers has brought us everything from the hottest fashion news and show coverage, to job vacancies, salary surveys and sales data. In celebration of their 125th anniversary, Drapers has relaunched with a slick, new, 21st century look. I caught up with Editor-in-Chief, Caroline Nodder, to get the lowdown on her enviable career, why Drapers announced this year’s award nominees via Twitter and what to expect from the fashion business bible over the years to come…


LPA: What was your first job in fashion and how did you get from there to where you are today?

CN: This is my very first job in fashion! I’ve run magazines in a variety of business sectors before but when I arrived last March at Drapers I was completely new to the fashion sector. Let’s just say that luckily I’m a fast learner….

LPA: Talk me through a typical day as Editor-in-chief of Drapers…

CN: There are no typical days at Drapers! One day I might be looking through the latest shoot images for one of our seasonal special issues, the next I could be furiously tweeting from a catwalk show or working with the news team breaking a news exclusive online. That’s what I love about it.

LPA: For it’s 125th anniversary, Drapers has re-launched with a new look. What particular changes have you made to the magazine and why?

CN: We re-launched both the magazine and the website with a new look at the end of March to better reflect the style and pace of today’s fashion industry. The magazine design offers a mix of bite-sized news and views with some in-depth interviews and reports that readers can kick back and spend some time on and we have injected a lot more Drapers opinion to give our readers a good filter on what they really need to help them in their businesses. The look is very clean and modern, and we use our own photography as much as possible.

LPA: Why did you decide to announce the nominees for this year’s Drapers Awards via twitter?

CN: Twitter is a global phenomenon but within the fashion sector in particular it seems to perfectly fit the culture. Our @Drapers account has 30,000 followers and we get a lot of our news tip-offs through Twitter now so what better medium to use? It also creates an immediate buzz around this year’s nominees and starts a conversation around the awards.

LPA: What are your thoughts on the relationship between print and online journalism? Do you think online will eventually replace print or the two can continue to co-exist?

CN: I am quite unusual in that I’ve worked as a journalist across print and web since the mid-1990s so this is not a new issue for me. I genuinely believe the two can co-exist, particularly in the fashion sector where, for the time being at least, there is still a strong love of the tangible paper product. However, our job is to provide our subscribers with information and analysis through whatever channel they choose to access it, be that a magazine, a website or a social media feed. We need to evolve as they do.

LPA: Do you think the rise of online magazines and blogs has forced print magazines to structure and approach their content in a different way? I imagine that the instant nature of online journalism could be an issue, especially when it comes to news and fashion week…

CN: I think the rapid advance in technology and speed of communication has massively impacted the way journalists work – but this has been happening for 20 years so I doubt its come as a sudden shock to any current magazine teams. Most of us now work over both mediums. I actually think it has made our jobs much more exciting. We are able to give our subscribers news as it happens, literally, and also get the industry’s feedback on it instantly. It’s something that I will never get bored of!

LPA: When you’re adding to the Drapers team, are there any particular qualities or qualifications that you look for in potential employees or interns?

CN: Personality and inquisitiveness. Everything else can be learned. I look for people with bags of energy, enthusiasm and a penchant for asking a hell of a lot of questions!

LPA: What advice would you give to someone hoping for a career in fashion journalism, or maybe even aspiring to one day be an Editor like yourself?

CN: Be the first to suggest changes and improvements. Good ideas can get you a long way.

Love Ella. X

Ps) The entry deadline for this year’s Drapers Fashion Awards is just 2 days away (friday 27th) and nominations are announced next month so if you think you, or someone you know, deserves one then now is your moment, nominate away!

Posted on by Ella Catliff in Interviews 1 Comment

DKNY Resort 2013

The DKNY resort 2013 collection was a major winner with me for many reasons. Not least, because the ever-savvy Donna Karan has created an array of pieces that everyone can wear come January, regardless of whether they’ll be escaping to sunnier climbs during the most miserable month of the year.

DKNY resort 2013

The chic leather separates would work every bit as beautifully layered over tights and under coats by DKNY girls braving the frosty streets of New York as they would paired with golden limbs and Grecian sandals by lucky so-and-so’s heading to a coastal paradise far, far away. The same goes for the colour-pop silks, embellished cocktail dresses and elegant neutrals. And as for the sleek tailoring, patterned knits and chubby fur number… Surely these looks are designed to put a spring in our step on a cold, Winter’s day?

Love Ella. X

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Look Du Jour: Pink n’ Floral

pink floral

pink floral

What: Floral Blouse: Vintage (ish), Pink Loafers: Bobbies, Shorts: BDG, Bag: Whistles, Cardigan: Mango.

Where: Interviewing Negarin Sadr, founder of R-T-W designer brand, Negarin London.

Anyone who’s in London today won’t be remotely surprised to hear that I’ve spent the past 24 hours in a state of extreme over excitement. Just as I was ready to give up on Summer altogether and make straight for the pre fall collections – something I might do anyway, but in an effort to be fashion forward, rather than avoid catching a cold – we’re treated to a heatwave! And what better way to celebrate this bout of glorious sunshine than by indulging my love of all things pink and floral? The blouse is a steal from my mother’s wardrobe. Fool that I was, I remember absolutely hating it aged 12 when I first saw her wearing it at some sort of Pony Club event (yes, I was one of those little girls) but a couple of years passed and I realised that this little floral number was actually rather chic… so I promptly claimed it for myself. The loafers were a gift from an AMAZING Parisian brand called Bobbies. They arrived a couple of months ago but pink suede and rain don’t mix all too well so they’ve been confined to my wardrobe ever since. Well, not any more, as thanks to a frantic morning of dashing around London in the sweltering heat (give it 2 days before I start complaining) while wearing these little cuties I discovered that they are not only chic, but also insanely comfortable. C’est un miracle!

Love Ella. X

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Erdem Resort 2013

It’s been a while since I’ve posted anything about Erdem and I can’t for the life of me think why. Since the Canada-born designer’s floral print lovelies first stole our hearts, every collection to follow has been just as delectable. In fact, I’d go as far as to say Erdem’s become even more impressive as the seasons go by, managing to constantly develop his style whilst still retaining the soft femininity that initially had the fashion world in raptures.Take his Resort 2013 offerings for example. Florals, lace and exquisite detailing feature highly in a blue-tinged rainbow of azure infused hues. But while each look is recognisably ‘Erdem’ there could be no mistaking it for his previous collections. Classic silhouettes and demure hemlines are given a fresh twist with innovative textural combinations and hits of shocking pink.

Erdem Resort 2013

Erdem Resort 2013

Erdem Resort 2013

Once again, Erdem manages to fuse wearability and desirability, resulting in an array of pieces that couldn’t fail to make you feel fabulous. Mesmerisingly beautiful, delicate prints are contrasted with bolder, graphic designs and as for the designer’s first foray into the world of swimwear… One word: divine.

Love Ella. X

Posted on by Ella Catliff in Fashion 1 Comment