A few months ago I claimed that I wasn’t going to post any AW12 campaigns as you’ll see them in fash mags and on billboards anyway so what exactly is the point? As you’ve probably noticed, my resolve lasted all of five minutes and once I’d got over my whole ‘summer hasn’t even started I don’t want to think about autumn’ silliness I decided I may as well share them. Of course, my dilly dallying means that most of these shots have been languishing in my inbox for a few weeks so they’re no longer exactly breaking news. But a) you can never see too much of a beautiful image and b) all the campaigns I’ve chosen to feature have had a little something special about them. In the case of labels such as Gap and Tibi it’s been an inspiring choice of model that sets their campaign apart, while Mulberry and Burberry‘s new season shots are just too stunning not to write about. I’d say that the fall 2012 campaign from J.Crew falls somewhere between the two.
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