Cocktails and cashmere with J.Crew… Seriously, what more could anyone possibly want from an evening? Scratch that, what more could anyone want full stop! After a quick pitstop at the Vince Camuto ‘do it was back on the tube (oh the glamour) and northward bound to King’s Cross where J.Crew were hosting a two day pop-up shop. I definitely, definitely don’t need to tell you how much I adore the All American purveyor of all things preppy. Aside from the fact I wax lyrical about the brand at any available opportunity, I did devote an entire wish list to them just the other week. Not so long ago I would have been having a panic attack at the thought of pitching up solo but after three years I’ve finally got to the point where I can feel relatively sure that I should, fingers crossed, know at least someone at any London based fashion event. Plus, it was J.Crew, I was going even if I had to hang out on my lonesome, twiddle my thumbs and play with my phone all night. Luckily that unsatisfactory possibility was erased when I bumped into blogging pals, Abi Marvel and Ella Gregory at the station and it was with a spring in my slightly sore step (cab-to-curb-only footwear, bus pass budget) that I arrived at the venue. On the subject of said venue, J.Crew have recently partnered with my own alma mater, Central Saint Martins to offer one MA student a scholarship every year for the next three years. So evidently Jenna Lyons is stylish beyond belief and a supporter of the arts… amazing, anyway I digress.
For some unknown reason I thought this event was going to be a low key thing, after all the launch of a 2 day pop up shop doesn’t usually warrant the entire London fashion elite’s presence. Then agan, this was J.Crew we’re talkingabout… As the fash pack’s current favourite label, it’s adored by Caroline Issa, Michelle Obama, Olivia Palermo and a million other style setters alike so OF COURSE everyone from British Fashion Council Chief Exec Caroline Rush, Vogue stylist (and extreme wardrobe crush of mine) Martha Ward, Yasmin Sewell and Style.com’s Tim Blanks were present, correct and chic beyond belief. After nabbing a glass of something sparkling (champagne, duh) I set about ogling the knits and my, weren’t they pretty. Florals, neons, stripes and embellishment galore… If the tills had been open that evening I would now be completely bankrupt. After finally managing to tear myself away I set about indulging in perhaps my favourite pastime, yep, mingling.
Despite having decided I was just going to briefly “show my face” before heading home for a very early night I was still there two hours later having an absolute ball, sipping mojitos and catching up with loads of my favourite fashion friends who oh-so-luckily happened to be there. Eventually I decided to tear myself away but there was no way in HELL I was leaving without at least attempting to meet Jenna Lyons. With the kind of confidence only achieved through multiple cocktails I slunk up to where J.Crew’s legendary Creative Director was chatting with friends and, spotting a gap in the conversation, shamelessly introduced myself. I’m delighted to tell you that on top of being gorgeous, stylish and a freaking fashion GENIUS Jenna is completely and utterly charming. Despite a few less-than-thrilled glances from her colleagues (sorry guys!) the lovely Ms Lyons happily chatted to me about everything from her latest collection to my studies and British weather. I left the party with an even more gargantuan girl crush and an almost irrepressible urge to grab my laptop and purchase the entire J.Crew collection. The London store opens in less than six months… Roll on November!
Love Ella. X