On to the second instalment of tuesday’s party diaries, Emporio Armani Summer Garden Live! Every year, the Italian fashion giant transforms their already awesome Bond Street store into an even cooler indoor garden and invites a coterie of fashion insiders and famous faces along to drink cocktails, mingle and enjoy live performances from a selection of hotter-than-hot music acts… Yep, the evening is always every bit as amazing as it sounds.
Having spent an hour swanking it up at the Omega drinks do, little bro and I trotted up Bond Street to the Armani store eager to escape the sweltering heat and even more eager not to miss one second of the live line up. This year promised to be especially exciting as Emporio Armani had partnered with Spotify AKA the ultimate in music sharing, playlist compiling and general music coolness. By the time we arrived the place was heaving and after posing for the paps and trying some Emporio shades (and forcing an oversized, pink, embellished style onto a reluctant Louis) we headed downstairs into the fray. I enjoy meeting new people as much as the next partygoer but one of the very best things about these kind of events is getting the chance to catch up with friends while sipping (free) Mojitos in a fabulous venue. Despite the crowds I managed to locate a gaggle of my favourites and with a bit of sharp elbowed pushing and shoving, we wangled our way towards the stage just in time for MTV presenter Laura Whitmore to introduce songstress-of-the-moment, Arlissa.
Zara Martin & Laura Whitmore
I’m not going to lie, I’m rubbish with music. My iTunes features a motley assortment of ABBA Gold (yes really), Snoop Dogg, Taylor Swift and Britney punctuated somewhat randomly Kitsuné compilation albums, one of my very very few remotely cool favourites. Another non-embarrassing name on my playlist du jour is electronic duo Aluna George who, like the rest of the fashion world, I’m mildly obsessed with. I soon found out that Aluna Francis and George Reid would be taking to the stage later that evening and began to get seriously excited. The rest of the evening involved a whole lot of mincing and mingling around the store, sampling all the flavours of cocktails and introducing Louis to my fashion friends which basically confirmed my long running fear that he is indeed a taller, more tanned, better looking male version of me. Aluna George brought the night to a perfect end with a stellar performance, impressively managing to get everyone dancing despite the heat.
Aluna Francis & George Reid
Above centre: Jewellery designer Alexandra Kaldili & Urban Times Editor Bre Cruickshank
Check out the full Armani playlist and hear interviews with the artists at http://open.spotify.com/user/armani
Love Ella. X