Prada SS13

Prada SS13

Here we have another extremely belated press day post, but seeing as the brand in question is none other than Prada, I’m sure you’ll forgive the delay. Last week I interviewed the Creative Director of a major footwear brand (more on that coming your way soon) who revealed to me that she owns a catwalk look from every Prada show since 1991… That’s two for every single year I’ve been alive! If she hadn’t been so lovely I would have run out of the room screaming from pure, unadulterated jealousy.

Prada SS13

Prada SS13

For the past couple of years I have worshipped at the altar of Miuccia Prada. Not only does she create clothes that reduce normally sane individuals to wailing wrecks (case in point: me last week) but the inimitable Italian fashion doyenne seems to do whatever the hell she wants (banana earrings anyone?) and always managed to pull it off with stylish aplomb. Take her SS13 offerings for example. Fur coats aren’t exactly commonplace in the Spring collections but when Miuccia decrees it, suddenly Mink in March seems like a no brainer. Then there are the shoes… The embellished flatform styles that appeared on the runway infused ladylike elegance with a healthy dose of quirky cool while adorable flower detailed flip flops provided the perfect commercial alternative.

Prada SS13

Prada SS13

The clothes themselves also took many by surprise when they first appeared back in September although given Prada’s uncanny knack for pulling a sartorial 360, they really shouldn’t have. Long gone were last Summer’s chiffon pleats and nostaligic Americana. In their place came clean lines, structural silhouettes and Duchesse satin, folded and manipulated to evoke an air of Japonese kimono dressing. Having ogled every look about a million times on Style.com since the show it was amazing to see them in person and run my hands over the super luxe fabrics and floral applique detailing. I left Prada’s Mayfair Hq with a new personal goal… If I can own a runway look from just one year’s worth of collections, then I’ll be an exeedingly happy girl.

Love Ella. X

Comment

One thought on “Prada SS13

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>