Whoever said fashion was dangerous for the health wasn’t lying. The number of opportunities to over indulge, behave badly and generally exhaust yourself are unreal. “Party season” lasts all year round with brands, stores and individuals toasting the launch of anything and everything with a champagne fuelled celebrating. This is not me complaining by the way, as you’ve no doubt realised, I adore every second of it. Spending your evenings mincing, dancing and cocktail drinking… What’s not to love? This week brought another round of rendez vous starting with the Salt Resortwear and Saloni soiree on Tuesday.
In case you didn’t know, Salt Resortwear is a Chelsea boutique specialising in holiday ready attire by the likes of Matthew Williamson, SUNO, Sass & Bide, Mara Hoffman and of course, Saloni. Much as I’d like to be the kind of jet setter in need of bikini’s all year round, I’m not, but I imagine for those lucky so-and-so’s who do need to snap up a sarong in February Salt is an absolute godsend. Lately I’ve been fantasising about going to Morocco, partially because my parents wasted a trip on me aged twelve (I sulked the entire time) and because frankly, anywhere over 10 degrees would be amazing right now. Funnily enough Saloni’s SS13 collection was inspired by a trip there and the entire store had been transformed into a Moroccan inspired paradise of kalaidescopic colours and souk chicness, allowing me to ignore the fact it was practically snowing outside and imagine I was on holiday. My “date” for the evening was fab young designer, Charlie May who you may well have read about in Grazia, Vogue or any number of other “ones to watch” features. Charlie’s exquisite take on feminine minimalism has been making pretty major waves and I had to take a brief time out from mingling to obsess over her gorgeous white leather tee.
The idea of serving street food as a fashion party can sometimes be a bit missguided but on this occasion, having gourmet Moroccan cuisine casually whipped up before our eyes and served in what appeared to be giant leaves worked perfectly. After grabbing ourselves a delectable serving of undecipherable but utterly delicious nosh we took “a turn” around the room for a spot of people watching. Salt Resortwear is evidently (and unsurprisingly) a favourite among the Chelsea social circuit and I spotted Gemma Kidd, Olivia Inge and Jenny Halpern Prince not to mention the stunning Saloni Lodha looking resplendant in one of her own designs.
I was extremely tempted to grab another serving of street food and a mohjito, relax and avoid going back out into the cold until I absolutely had to. But the night was still young so we steeled ourselves, pulled on our wooly hats and headed in the direction of East London…
Love Ella. x