Yesterday’s post may have provided you with the basic info about who won what but it barely scratched the surface of the fabulous, five hour (not including afterparty) extravaganza that was the 2012 Scottish Fashion Awards. From the moment I boarded my flight to Glasgow on Monday morning to the moment I touched down back in London the next day, the whole thing was an indulgent, elegant and slightly surreal experience. After the aforementioned afternoon of pampering at the ultra plushy Blythswood Square Hotel we piled into our waiting fleet of Scottish Fashion Awards Mercedes and headed across town to the Crowne Plaza where the awards were being held. First up was a trip down the red carpet which I have to admit, I loved despite the fact that, understandably, none of the paps showed the slightest bit of interest in me. Then it was champagne time, courtesy of Moet & Chandon who, instead of the customary flutes, handed us all our own not-so-mini bottles to swig from. My earlier observation that the entire industry had decamped to Glagow for the occasion was further confirmed by the turnout at the drinks reception. In between trying (and failing) to resist the temptation to go for bottle number two I spent most of my time running around in a state of complete over excitement catching up with everyone.
Finally we were ushered into the auditorium for the awards to begin. From my second row seat (thank you Swarovski!) I had an incredible view of the stage, the winners and the gorgeous Alexa Chung who I have to say, put on one hell of a performance. But Alexa’s charm wasn’t the evening’s only entertainment and talented teenagers Dionne Bromfield and Tallia Storm both treated us to a song. Two hours, fifteen awards and one amusing incident involving a Eurovision Song Contest singer getting her Scottish cities mixed up later, the ceremony drew to a close and we made for the vast hall where the gala dinner was to be held. The next few hours passed in a happy and increasingly blurry blur of fine wine, delicious food and good company – I majorly lucked out seating wise – until booming, chart-tastic music announced that the afterparty had begun. We danced, we drank… we danced some more and with the wee hours fast approaching I piled into a car with designer Corrie Nielson and PR guru/high fiver extraordinaire Courtney Blackman and we headed back to Blythswood Square to continue the party in the hotel bar.
My night in Instagrams…
As you can probably imagine, there were a few bleary eyes on the fashion plane at 7am this morning. Despite my best intentions I managed yet again to oversleep, neglect to put on makeup and once again found myself sitting behing David Gandy praying he wouldn’t turn round! Fatigue aside, I loved every second of my glamourous, whirlwind 24 hour trip to Glasgow and can’t wait to see what next year’s Scottish Fashion Awards have in store.
Love Ella. X