I’ve said it before and I’ll say it again, I’m an absolute sucker for all things preppy. Polo shirts, tennis skirts, tassled loafers, head bands… You name it, if Blair Waldorf wore it then it’s quite alright by me. So it will probably come as no surprise that I adore J.Crew. You see, despite being a London girl through and through, I think there’s something about the clean cut, country club style sported by Connecticut WASP’s and Park Avenue Princesses that I just can’t get enough of… And provided you don’t get completely carried away (monogrammed beach towels are a step too far methinks) it’s pretty darned chic.
Since way back in 1983, J.Crew has been the go-to brand for comfortable, good quality and affordable (AKA unfashionable) preppy gear. Then in 2007, something rather magical happened when the ultimate all American label came under the creative direction of a certain Jenna Lyons. In 5 short years the Brooklyn based glamazon’s dynamite combination of design talent and marketing savvy has turned the brand into one of the most in-demand around and following the recent launch of their global shipping online store, that reach will only extend further. Whilst it retains it’s trademark preppy polish (and reasonable prices), nowadays J.Crew is just as likely to be spotted on the front row at fashion week as it is in Midwestern shopping malls. Think classic elegance with a contemporary twist in luxe fabrics and a perfect mix of neutral shades, eye popping brights and power prints.
Personally I’ve got my eye on their striped, sequinned number… Which J.Crew look would you pick?
To shop the J.Crew SS12 collection click here.
Love Ella. X
